Strategic 3rd-Party Partnerships Lead for Publishers

Nordstrom, Inc.; Seattle (WA); Hybrid; USD 111,000 - 183,000; Full time

Benefits offered by this job

Medical/Vision

Dental

Retirement

Paid Time Away

Life Insurance

Disability

Merchandise Discount

EAP Resources

Job summary

Nordstrom, Inc. is seeking a Digital Marketing Manager for 3rd Party Partnerships (3PP) & Publishers. This individual contributor will own end-to-end strategy, negotiation, and optimization of 3PP across premium publishers and content partners.

You will collaborate with Brand, PMO, Creative, and Enterprise Marketing to align partnerships with broader priorities and drive ROI. Hybrid work, strong leadership, and data-driven insights are required.

Qualifications

• Bachelor's degree in marketing, business, advertising, or a related field.
• 8+ years of experience in partnership marketing, media, PR, or brand marketing, including strategic planning and partnership oversight.
• Proven track record negotiating relationships with media, editorial, or content partners at a senior level.
• Strong data fluency with the ability to translate partnership performance data into insights and strategic recommendations.

Responsibilities

• Direct agency and content partners in developing annual RFPs, providing target audience details, seasonal briefs, and key priorities to guide long-term partnership strategy.
• Lead annual planning and development of content wireframes, and create, maintain, and optimize the 3PP strategic framework to guide partnership criteria and investment.
• Own budget allocation by partner and optimize overall program spend to align with business objectives and maximize ROI.
• Plan and lead half-yearly partner summits to align on priorities and set the agenda for upcoming campaigns.
• Own Print media strategy and end-to-end execution, ensuring alignment with the broader 3rd Party Partnership portfolio and full-funnel business objectives.
• Identify cross-collaborative partnership opportunities across channels and develop strategies to leverage them.
• Collaborate with the Affiliate Publishers team to identify synergies and increase JWN buying power with external media companies.
• Lead partnership strategy efforts, including developing criteria for evaluating and onboarding new partners, and negotiating high-impact partnership agreements.
• Continually review new and existing partnership opportunities to optimize outcomes and reevaluate current collaborations.
• Oversee the development of partner content strategies and manage internal review processes, providing strategic feedback to ensure alignment with brand goals.
• Serve as the primary point of contact for 3rd Party Partners, overseeing day-to-day execution and identifying opportunities for leadership to engage in high-visibility partner moments.
• Support internal stakeholders across Brand, PMO, and Enterprise Marketing, cascading information and driving alignment on 3PP priorities.
• Lead partner meetings and deliver tactical presentations on partnership strategy, and own executive-level presentations showcasing performance insights and strategic recommendations.
• Oversee reporting pipelines and deliver long-term partnership reporting, including business reviews and executive summaries tied to marketing priorities.
• Execute administrative processes such as channel reporting, Coupa coding, and accounting inquiries.

Skills

Partnership marketing

Strategic planning

Negotiation

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, advertising, or related field

Job description

Nordstrom, Inc. is seeking a Digital Marketing Manager for 3rd Party Partnerships (3PP) & Publishers. This individual contributor will own end-to-end strategy, negotiation, and optimization of 3PP across premium publishers and content partners.

You will collaborate with Brand, PMO, Creative, and Enterprise Marketing to align partnerships with broader priorities and drive ROI. Hybrid work, strong leadership, and data-driven insights are required.