Publisher Partnerships Lead: Growth & Strategy

Nordstrom; United States; Hybrid; USD 111,000 - 183,000; Full time

Benefits offered by this job

Medical, Vision & Dental

Retirement plan

Paid time away

Life insurance & disability

Employee discount

Job summary

Nordstrom is seeking a Digital Marketing Manager - Publisher Partnerships to lead 3rd party media partnerships with premium publishers, editorial outlets, and content partners. This role owns the partnership strategy end-to-end, guiding annual planning, negotiations, budgeting, and data-driven performance analysis, across Brand, PMO, Creative, and Enterprise Marketing teams.

The position serves as a key external partner contact and is ideal for a senior individual contributor with the vision to

Qualifications

• Bachelor’s degree in marketing, business, advertising, or a related field.
• 8+ years of experience in partnership marketing, media, PR, or brand marketing.
• Experience developing and negotiating relationships with media, editorial, or content partners.
• Proven track record of leading partnership negotiations and onboarding new partners.
• Strong data fluency with the ability to translate performance data into insights.

Responsibilities

• Lead annual planning and development of content wireframes and the 3PP strategic framework.
• Own budget allocation by partner and optimize program spend to maximize ROI.
• Direct agency and content partners in developing annual RFPs and briefs.
• Negotiate high-impact partnership agreements and onboard new partners.
• Oversee development of partner content strategies and executive performance reviews.
• Serve as the primary point of contact for 3rd Party Partners and cross-functional teams.

Skills

Strategic planning

Negotiation

Data analysis

Partnership marketing

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business, advertising, or a related field

Job description

Nordstrom is seeking a Digital Marketing Manager - Publisher Partnerships to lead 3rd party media partnerships with premium publishers, editorial outlets, and content partners. This role owns the partnership strategy end-to-end, guiding annual planning, negotiations, budgeting, and data-driven performance analysis, across Brand, PMO, Creative, and Enterprise Marketing teams.

The position serves as a key external partner contact and is ideal for a senior individual contributor with the vision to