Storytelling Marketing Creator: Construction & Hospitality

Gardner Builders; Fort Snelling Unorganized Territory (MN); On-site; USD 70,000 - 85,000; Full time

Benefits offered by this job

Weekly pay

Competitive salary 70k–85k USD

Comprehensive benefits

Parking or transit assistance

Laptop & phone provided

Generous PTO and sabbatical leave

Job summary

Gardner Builders in Minneapolis, MN is seeking a storytelling-focused marketing professional. You will craft website copy, project narratives, and campaigns, ensuring a consistent brand voice across channels while coordinating video shoots and content production.

The role requires 5+ years in marketing, strong writing, SEO knowledge, and hands-on CMS/analytics experience. In-person work at our downtown Minneapolis offices with travel flexibility for site visits.

Qualifications

• 5+ years of experience in marketing, communications, digital marketing, or a related field.
• Exceptional writing, editing, and proofreading skills with samples.
• Experience creating digital and print content, updating websites, and executing proactive social media and email programs.
• Hands-on knowledge of SEO, keyword research, website analytics, and paid digital marketing.
• Ability to interpret performance data into actionable recommendations.
• Strong project management, organizational, and prioritization skills.
• Proficiency with CMS, social scheduling tools, email platforms, and Google Workspace.
• Availability to work in person in downtown Minneapolis and visit active construction sites for video shoots and coordination.
• Willingness to travel up to 5% for conferences or visits to other Gardner offices.

Responsibilities

• Bring Gardner’s stories to life through website copy, project narratives, social content, email campaigns, printed materials, and internal communications while maintaining a consistent brand voice.
• Build a repeatable approach to project storytelling across case studies, proposals, sales materials, and industry submissions.
• Keep our website current and useful by managing content, cadence updates, and applying SEO best practices.
• Execute proactive social media and email programs, planning content, campaigns, and contact lists.
• Support paid marketing efforts by collaborating with the Marketing Director and external partners.
• Coordinate video storytelling with the Creative Lead, developing scripts, shot lists, and production schedules.
• Turn insights into stronger content by monitoring performance and client feedback to refine priorities.
• Maintain organization across our Minneapolis, Milwaukee, and Duluth hubs and improve processes.

Skills

Marketing

Writing & editing

SEO

Content management systems

Analytics

HubSpot

Adobe Creative Suite

Video coordination

Project management

Email campaigns

Education

Bachelor's degree in Marketing/Communications/Public Relations or related field

Tools

HubSpot CRM

Google Analytics

Adobe Creative Suite

Content Management Systems (CMS)

Video production coordination tools

Job description

Gardner Builders in Minneapolis, MN is seeking a storytelling-focused marketing professional. You will craft website copy, project narratives, and campaigns, ensuring a consistent brand voice across channels while coordinating video shoots and content production.

The role requires 5+ years in marketing, strong writing, SEO knowledge, and hands-on CMS/analytics experience. In-person work at our downtown Minneapolis offices with travel flexibility for site visits.