Marketing Associate

Storylink Creative; Maple Grove (MN); On-site; USD 55,000 - 75,000; Full time

Job summary

Storylink Creative, an experiential marketing agency in the Twin Cities, seeks a Marketing Associate with 3–5 years of professional experience to own campaigns and drive growth. You’ll partner with the Director of Strategy to boost lead generation, thought leadership, and brand awareness through paid and organic social, SEO, and content initiatives.

You’ll craft calendars, build assets, launch and optimize campaigns, and report on results.

Qualifications

• 3–5+ years of professional marketing experience.
• Experience in the trade show, events, or experiential marketing industry preferred.
• Proven success running paid social campaigns.
• Strong writing and storytelling skills.
• Ability to manage campaigns from concept to completion.

Responsibilities

• Plan and manage paid and organic social campaigns across LinkedIn, Facebook, and Instagram.
• Optimize campaigns for conversions, engagement, and ROI.
• Develop retargeting strategies and lead-nurture funnels.
• Enhance SEO and track results.
• Track and analyze performance metrics to refine strategy.
• Own and elevate our presence across Facebook, Instagram, and LinkedIn.
• Collaborate with Director of Strategy on content calendars aligned with goals.
• Build and deploy email campaigns using Mailchimp or similar tools.
• Support automated workflows and nurture campaigns.

Skills

Social media advertising

Content strategy

Campaign leadership

SEO basics

Analytics & reporting

Tools

Mailchimp

ZoomInfo

NetSuite

Canva

Adobe Creative Suite

Job description

At Storylink Creative, we believe stories build brands, and experiences bring those stories to life. As an experiential marketing agency serving the trade show and events industry, we partner with forward-thinking organizations to create immersive environments, compelling campaigns, and measurable results. Now, we’re looking for a Marketing Associate who can help us tell our story with clarity, creativity, and confidence.

The Opportunity:

This isn’t an entry-level role. We’re seeking a marketing professional with at least three to five years of experience who is ready to take ownership of campaigns, drive measurable growth, and elevate our brand visibility.

You’ll work closely with our Director of Strategy to develop and execute initiatives focused on three core goals:

• Lead Generation
• Thought Leadership
• Brand Awareness

You’ll be both strategist and tactician — someone who can plan the campaign, assemble or build the assets, launch it, optimize it, and report on it.

Core Values:

Storylink is grounded in Our Core Values of Being:

• Proactive
• Committed to Excellence
• Dedicated to Partnerships

Job Type: Full-time

Local to the Twin Cities metro area and can travel to/from work site in Maple Grove, MN daily.

What You’ll Do:

• Plan and manage paid and organic social campaigns across LinkedIn, Facebook, and Instagram
• Optimize campaigns for conversions, engagement, and ROI
• Develop retargeting strategies and lead-nurture funnels
• Enhance SEO and track results
• Track and analyze performance metrics to refine strategy
• Own and elevate our presence across Facebook, Instagram, and LinkedIn
• Work with the Director of Strategy to create content calendars aligned with business goals
• Engage with our audience and expand reach strategically
• Supplement client teams with social assets, assistance, and strategy, as needed
• Build and deploy email campaigns using Mailchimp (or similar platforms)
• Support automated workflows and nurture campaigns
• Assist with the creation of quarterly client e-newsletters

Data & Prospecting Support:

• Leverage tools such as ZoomInfo (preferred experience) to identify prospects and support outbound initiatives
• Maintain and enhance marketing lists and work with CRM coordinator to integrate with NetSuite

Content & Creative Development:

• Write compelling blog posts, case studies, press releases, and marketing collateral that reflects our voice and industry authority
• Create simple graphics for social and email using tools like Canva or Adobe Creative Suite
• Edit short-form video content for social platforms
• Collaborate with designers, strategists, and account teams to ensure brand consistency across assets
• Conduct industry- and client-specific research for preliminary strategy briefs, RFPs, post-event reports, etc.

Project Management:

• Manage timelines, priorities, and deliverables independently
• Coordinate and oversee cross-functional content meetings
• Ensure campaigns launch on time and perform as expected
• Track media mentions, reshare content, and establish relationships with industry press reps

What You Bring:

• 3-5+ years of professional marketing experience
• Experience in the trade show, events, or experiential marketing industry preferred
• Demonstrated success running paid social campaigns
• Deep familiarity with Facebook, Instagram, and LinkedIn
• Experience with Mailchimp or similar email marketing platforms
• Experience using ZoomInfo and NetSuite preferred
• Strong understanding of SEO fundamentals
• Excellent writing and storytelling skills
• Basic graphic design and video editing skills
• Solid project management capabilities
• Analytical mindset with comfort interpreting marketing metrics

Who You Are:

• Confident, proactive, and self-directed
• Strategic thinker who can also execute at a tactical level
• Comfortable owning initiatives from concept to completion
• Detail-oriented but not detail-paralyzed
• A collaborative team player who thrives in a fast-paced environment
• A lifelong learner who keeps up to date on marketing trends, new tools, and evolving SEO/social media practices

Why Join Storylink Creative?

You’ll have the opportunity to shape the voice and visibility of a growing agency in a dynamic industry. Your ideas won’t sit on a shelf — they’ll be tested, launched, measured, and refined.

Exhibit Partners LLC, {DBA Storylink and Storylink Creative} is an Equal Opportunity Employer, committed to creating a diverse and inclusive company culture. We do not discriminate against candidates because of disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other protected status under the law.