Storytelling & Marketing Communications Lead, Engineering

Purdue University; Indianapolis (IN); On-site; USD 65,000 - 90,000; Full time

Job summary

Purdue University in Indianapolis seeks a Marketing and Communication Specialist for the College of Engineering to advance awareness and engagement in Indianapolis. The role focuses on on-brand storytelling and multimedia content to promote education programs and research.

Clean, publishable content across channels will support recruitment, yield, and enrollment growth. Collaboration with faculty, students, and multiple Purdue marcom teams is essential in a fast-paced environment.

Qualifications

• Bachelor's degree in communications, marketing, journalism, public relations or related field required.
• Five (5) years or more of solid, progressively responsible related professional experience.
• Portfolio demonstrating samples of work in storytelling, photography, design, video production or social media.

Responsibilities

• Lead Indianapolis storytelling and marcom efforts for the College of Engineering in Indianapolis through writing, editing, marketing collateral and multimedia assets.
• Craft engaging stories that highlight student achievements, faculty and research opportunities to raise Purdue Engineering visibility in Indianapolis for recruitment purposes.
• Support undergraduate and graduate recruiting and yield efforts, including live broadcasts, webinars, and Instagram/YouTube content for Indianapolis audiences.
• Manage and execute Indianapolis-specific Slate content.
• Track, evaluate and report on the effectiveness of communications and digital outreach for Indianapolis initiatives.
• Ensure brand standards are followed and content is consistent across channels and audiences.

Skills

Storytelling

Marketing communications

Content strategy

Branding

Project management

Team collaboration

Attention to detail

Deadlines met

Education

Bachelor's degree in communications, marketing, journalism, public relations or related field

Job description

Purdue University in Indianapolis seeks a Marketing and Communication Specialist for the College of Engineering to advance awareness and engagement in Indianapolis. The role focuses on on-brand storytelling and multimedia content to promote education programs and research.

Clean, publishable content across channels will support recruitment, yield, and enrollment growth. Collaboration with faculty, students, and multiple Purdue marcom teams is essential in a fast-paced environment.