Industrial & Enterprise Systems Marketing Lead

University of Illinois Urbana-Champaign; Urbana (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

University of Illinois Urbana-Champaign's Grainger Engineering MarCom seeks a senior content and communications professional to lead storytelling and audience engagement across channels.

You will interview researchers, craft news and feature pieces, manage digital marketing programs, and align messages with college priorities, delivering clear, impactful content for diverse audiences.

Responsibilities

• Proactively identify and develop high-impact stories that elevate ISE faculty, students, staff, alumni, research, academic programs and accomplishments.
• Build relationships with faculty and researchers; conduct interviews and background research; and translate scientific and technical topics into clear, compelling content for diverse audiences.
• Write and edit news and feature stories, research communications, leadership communications, presentations, talking points, and other strategic content.
• Maintain a pipeline of ISE stories, research developments, and faculty expertise for broader college amplification, including identifying faculty experts for potential media and thought leadership opportunities led by Grainger Engineering MarCom.
• Manage the ISE’s marketing and communications channels, including print, websites, email and e-newsletters, social media and other digital platforms, ensuring content is tailored to channel and audience.
• Develop and execute marketing initiatives and audience engagement strategies that advance ISE priorities and complement broader college campaigns.
• Develop and coordinate marketing and promotional materials and digital initiatives, collaborating with Grainger Engineering MarCom subject-matter experts as appropriate.
• Manage marketing and communications projects from planning through execution, coordinating stakeholders, timelines and deliverables through established project management systems.
• Monitor channel and campaign performance and use audience insights and analytics to improve reach and engagement, evaluate effectiveness and inform future strategies.
• Maintain awareness of emerging marketing, communications, digital and AI practices and apply appropriate approaches and tools to the work.
• Collaborate with ISE leadership and Grainger Engineering MarCom to develop and execute an annual integrated marketing and communications plan that advances unit priorities and aligns with college marketing and communications guidance and strategies.
• Apply marketing and communications expertise to recommend messaging, channels and approaches tailored to key audiences, strengthening the visibility of the ISE’s programs, research and accomplishments.
• Develop a strong understanding of the ISE’s academic programs, research strengths, faculty expertise, student experience, and key audiences to inform marketing and communications efforts.
• Serve as the unit-level partner for college-led marketing strategies, providing unit expertise, insights, and support for those efforts.
• Participate in Grainger Engineering MarCom planning, professional development, working groups and communities of practice to foster collaboration, alignment and shared learning across the college’s marketing and communications community.
• Assume additional duties related to marketing and communications to further the mission and strategic priorities of ISE and Grainger Engineering.
• Hire, train, and supervise student workers as needed to support marketing and communications priorities.

Job description

University of Illinois Urbana-Champaign's Grainger Engineering MarCom seeks a senior content and communications professional to lead storytelling and audience engagement across channels.

You will interview researchers, craft news and feature pieces, manage digital marketing programs, and align messages with college priorities, delivering clear, impactful content for diverse audiences.