Storyteller & Social Narratives Lead

UGLYCASH; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Cash & token grant

Healthcare coverage

Remote work opportunities

Paid time off

Parental & Bereavement Leave

Job summary

UGLYCASH is seeking a Storyteller to shape its narrative as we build a new generation of earners online. You will lead and grow our social channels, identify compelling stories with the founders, and develop them into ongoing narratives that engage audiences across platforms.

You will craft recurring formats and story arcs, turning launches, conversations, and everyday moments into engaging content while staying in tune with internet culture.

Qualifications

• Strong storytelling background with ability to identify stories people care about.
• Experience building and growing an audience across social channels.
• Ability to develop clear content pillars and recurring formats.

Responsibilities

• Manage and grow UGLYCASH's cross-platform social channels, including Instagram, TikTok, and X
• Own and develop the ongoing narrative of UGLYCASH across social
• Work closely with the founders and team to identify the stories, personalities, moments, and ideas worth turning into content
• Think beyond individual posts — build recurring storylines, formats, and content arcs that give people a reason to keep following
• Turn what's happening inside the company — launches, conversations, experiments, wins, failures, events, and everyday moments — into compelling narratives
• Partner closely with our film creator to decide what should be captured and how those moments become stories
• Develop and maintain the social content calendar and publishing cadence
• Stay deeply plugged into internet culture and identify relevant trends, conversations, and formats UGLYCASH can participate in
• Continuously experiment with how we tell our story, learn what resonates, and evolve the narrative accordingly

Skills

Storytelling

Audience growth

Social media strategy

Narrative development

Tools

Instagram

TikTok

X

Job description

UGLYCASH is seeking a Storyteller to shape its narrative as we build a new generation of earners online. You will lead and grow our social channels, identify compelling stories with the founders, and develop them into ongoing narratives that engage audiences across platforms.

You will craft recurring formats and story arcs, turning launches, conversations, and everyday moments into engaging content while staying in tune with internet culture.