Head of Community & Narrative Strategy

Socket.dev; San Francisco (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Cash + token grant

Healthcare coverage

Remote work up to 2 months/year

Paid time off: 3 weeks + holidays

Parental & Bereavement Leave

Job summary

UGLYCASH is seeking a Head of Social Media to own our online presence and shape the narrative as we build the company. This role blends social media leadership with narrative development, responsible for growing channels, identifying stories, and turning moments into engaging content across platforms.

You'll collaborate with founders and a creative team to define recurring formats, stay ahead of internet culture, and publish with a deliberate cadence.

Qualifications

• Strong storytelling ability with a track record of building an audience.
• Experience growing and nurturing communities on social platforms.
• Ability to translate company narratives into long-term content strategies.

Responsibilities

• Manage and grow UGLYCASH's cross-platform social channels, including Instagram, TikTok, and X
• Own and develop the ongoing narrative of UGLYCASH across social
• Work closely with the founders and team to identify stories, personalities, moments, and ideas worth turning into content
• Think beyond individual posts - build recurring storylines, formats, and content arcs
• Turn what's happening inside the company into compelling narratives
• Partner closely with our film creator to decide what should be captured and how
• Develop and maintain the social content calendar and publishing cadence
• Stay deeply plugged into internet culture and identify relevant trends
• Continuously experiment with how we tell our story, learn what resonates, and evolve the narrative accordingly

Skills

Storytelling

Audience growth

Instagram

Substack

Editorial taste

Internet culture

Strategy

Hands-on

Tools

Content calendar

Publishing cadence

Cross-platform

Job description

UGLYCASH is seeking a Head of Social Media to own our online presence and shape the narrative as we build the company. This role blends social media leadership with narrative development, responsible for growing channels, identifying stories, and turning moments into engaging content across platforms.

You'll collaborate with founders and a creative team to define recurring formats, stay ahead of internet culture, and publish with a deliberate cadence.