Cross-Platform Storyteller & Community Lead

Socket.dev; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Cash & token grant

Healthcare coverage

Remote work 2 months/year

Paid time off

Parental & Bereavement Leave

Job summary

UGLYCASH is seeking a bold social media storyteller to grow its cross-platform channels and shape an authentic narrative for a new generation of online earners. You’ll work closely with the founders to surface stories, moments, and ideas that resonate across Instagram, TikTok, and X.

You’ll build recurring formats, visible voice, and clear content pillars while staying plugged into internet culture and evolving the narrative as trends shift.

Qualifications

• Located in the United States and willing to move to San Francisco after hire (relocation support provided).
• You're a strong storyteller with an instinct for finding the story people actually care about.
• You have experience building and growing an audience — ideally across Instagram and a writing-led platform like Substack.
• You know how to develop clear content pillars and recurring formats that build a recognizable voice.
• You think in narratives, not just individual posts.
• You have strong editorial and creative taste and know what feels culturally relevant.
• You're deeply internet-native and understand how people consume, share, and engage with content online.
• You're strategic but hands-on — you can shape the story and make sure it gets executed.

Responsibilities

• Manage and grow UGLYCASH's cross-platform social channels, including Instagram, TikTok, and X
• Own and develop the ongoing narrative of UGLYCASH across social
• Work closely with the founders and team to identify the stories, personalities, moments, and ideas worth turning into content
• Think beyond individual posts — build recurring storylines, formats, and content arcs that give people a reason to keep following
• Turn what's happening inside the company — launches, conversations, experiments, wins, failures, events, and everyday moments — into compelling narratives
• Partner closely with our film creator to decide what should be captured and how those moments become stories
• Develop and maintain the social content calendar and publishing cadence
• Stay deeply plugged into internet culture and identify relevant trends, conversations, and formats UGLYCASH can participate in
• Continuously experiment with how we tell our story, learn what resonates, and evolve the narrative accordingly

Skills

Storytelling

Audience growth

Editorial taste

Internet-native

Strategic yet hands-on

Tools

Instagram

Substack

Job description

UGLYCASH is seeking a bold social media storyteller to grow its cross-platform channels and shape an authentic narrative for a new generation of online earners. You’ll work closely with the founders to surface stories, moments, and ideas that resonate across Instagram, TikTok, and X.

You’ll build recurring formats, visible voice, and clear content pillars while staying plugged into internet culture and evolving the narrative as trends shift.