Global Integrated Marketing Manager

Xapply; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

OpenAI is seeking an Integrated Marketing Manager to translate products, their value propositions, and our broader brand strategy into audience-specific, globally relevant marketing programs. You'll shape how people discover, understand, adopt, and engage with our products across markets and stages of the customer journey.

You'll connect product narratives, audience insight, cultural context, and business goals into strategies that make advanced technology feel clear, useful, and human.

Qualifications

• 5-8 years of experience in product marketing, brand marketing, lifecycle or growth marketing.
• Deep familiarity with AI products, foundation models, and generative AI workflows.
• Experience translating complex technology into clear customer value propositions.
• Strategic thinker who turns insight into actionable marketing systems.
• Capable of moving between big-picture strategy and hands-on execution.

Responsibilities

• Translate product capabilities and value propositions into clear messaging for distinct audiences.
• Develop audience segmentation frameworks across needs, behaviors and stages.
• Create audience-specific messaging and campaign strategies for various groups.
• Lead cross-functional marketing programs end to end with minimal oversight.
• Lead research efforts including interviews, surveys, social listening and market trends.
• Turn research into personas, briefs, campaign recommendations, and insights.
• Identify regional opportunities and adapt global campaigns for local markets.
• Develop go-to-market plans for campaigns, features, partnerships, and market expansions.
• Identify partnerships with creators, developers, communities, and platforms.
• Align teams across product marketing, growth, CRM, analytics and regional marketing.
• Measure performance and use data to improve messaging and journeys.
• Build reusable campaign processes and coach peers.

Skills

Product marketing

Brand marketing

Lifecycle marketing

Growth marketing

Audience strategy

Partnerships

Job description

OpenAI is seeking an Integrated Marketing Manager to translate products, their value propositions, and our broader brand strategy into audience-specific, globally relevant marketing programs. You'll shape how people discover, understand, adopt, and engage with our products across markets and stages of the customer journey.

You'll connect product narratives, audience insight, cultural context, and business goals into strategies that make advanced technology feel clear, useful, and human.