About the Role
As a Store Manager, you’ll be responsible for the total holistic omni customer experience in your store, ensuring high visual and commercial standards according to the store format location and global & regional strategies. You will lead the full store team to excel, creating an inclusive culture that promotes collaboration and entrepreneurial spirit. You will analyze sales data, follow up on results, and create plans to optimize store performance.
A Day in the Life
Working at H&M means no two days are ever the same. Typical responsibilities include:
- Managing the total omni customer experience, ensuring visual and commercial standards are met
- Representing the H&M brand positively during all customer interactions
- Establishing, analyzing, and following up on sales and budget goals, creating plans to improve results
- Providing excellent personal customer service and guiding customers through fashion stories
- Promoting the Customer Loyalty App and sustainability initiatives in-store
- Planning schedules in line with sales budgets and activities
- Ensuring routines in fitting rooms and checkout are followed correctly
- Identifying commercial opportunities and maintaining competitor awareness
- Managing store maintenance efficiently
- Handling administrative routines for people and operations
Fashion & Trend Awareness
- Staying updated with fashion trends, styles, brands, competitors, and influencers
- Ensuring your team shares product and fashion knowledge during customer interactions
- Understanding the local market, customer preferences, and fashion trends
Team & Development
- Managing talent and performance, including recruiting, onboarding, and development
- Conducting performance evaluations and succession planning
- Sharing knowledge and skills with your team
- Collaborating with the Area team and store leadership, including Visual Merchandisers
- Planning and scheduling team activities
- Communicating regularly to motivate and inform staff
- Ensuring compliance with procedures, routines, security, and legal requirements
- Participating in onboarding, training, and development programs
Retail Operations/Visual & Commercial Execution
- Maintaining a clean and organized sales floor and back of house
- Ensuring high-quality visual and product presentation
- Managing stock levels and providing input on allocation
- Supporting daily opening and closing routines
- Managing the full garment cycle and fitting room routines according to standards
- Maintaining in-store OMNI services and tech tools
- Ensuring consistent pricing signage aligned with strategies
- Updating and maintaining BOH areas for safety and tidiness
Who You Are
- A strong leader who enjoys responsibility and team development
- Confident in coaching, development, and communication
- Experienced in retail management and operations
- Capable of working with numbers and analyzing statistics