Store Department Leader - Coach & Drive Sales

Recreational Equipment, Inc.; Fair Oaks (VA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Employee discount

Health benefits

Retirement plan

Paid time off

Job summary

REI Co-op in Virginia is seeking a Store Department Manager (SDM) to lead sales teams, coach staff, and uphold our core standards across the store. You will guide daily operations, drive sales across channels, and develop a customer‑centric culture.

You’ll recruit and develop talent, recognize achievements, and collaborate with store leadership to deliver service goals. The role requires strong retail management experience, excellent communication, and the ability to translate company strategy

Qualifications

• 3+ years of successful retail management experience.
• Strong communication and relationship-building skills.
• Open to feedback and diverse viewpoints.
• Ability to plan, prioritize and meet deadlines.
• Inspires and motivates teams to achieve goals.

Responsibilities

• Plans, identifies, communicates, and delegates responsibilities to team.
• Handle training, coaching, recognition, and performance management
• Direct the execution of our core standards and overall visual direction.
• Drive sales through all channels by maximizing selling behaviors.
• Make business adaptations to increase sales and service.
• Communicate key company strategies and changes to teams as needed.
• Recruits and develops diverse talent from within and outside the organization.
• Inspire a customer-centric culture by recognizing and rewarding team.
• Develop top performers and evaluate performance, give coaching and appropriate level of feedback.
• Builds teams through effective employee development, involvement, and communication.

Skills

Retail management

Team leadership

Communication

Relationship building

Job description

REI Co-op in Virginia is seeking a Store Department Manager (SDM) to lead sales teams, coach staff, and uphold our core standards across the store. You will guide daily operations, drive sales across channels, and develop a customer‑centric culture.

You’ll recruit and develop talent, recognize achievements, and collaborate with store leadership to deliver service goals. The role requires strong retail management experience, excellent communication, and the ability to translate company strategy