State Marketing Analyst – Insights & Campaigns

Trulieve; Columbus (OH); Sur place; USD 60 000 - 75 000; Plein temps

Résumé du poste

Trulieve is seeking a Marketing Specialist to support state-level initiatives in Ohio, delivering data-driven insights and coordinating cross-functional teams.

You will analyze competitive trends, optimize campaigns, and manage dashboards in collaboration with Retail, Digital, Creative, Brand, and Operations. The role requires analytical rigor, strong communication, and the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 2–4 years of experience in marketing, analytics, or a related field.
• Strong analytical mindset with experience interpreting data and translating insights into recommendations.
• Experience working with performance metrics, dashboards, or reporting tools.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong organizational and project management skills.
• Effective communicator with the ability to present insights clearly and concisely.
• Collaborative team player with cross-functional work across departments.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); data visualization or PM tools are a plus.

Responsabilités

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.
• Develop and maintain regular competitive reporting with insights and actionable recommendations.
• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.
• Evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.
• Support post-campaign reporting and optimization opportunities.
• Maintain reporting frameworks and dashboards to track performance across initiatives.
• Communicate insights to marketing, retail, and leadership stakeholders.
• Serve as a day-to-day contact for third-party brand partners and coordinate activations.
• Monitor customer sentiment and contribute to customer insight reporting.
• Coordinate with cross-functional teams to ensure timely execution.
• Maintain organized documentation and manage multiple projects while ensuring compliance.

Connaissances

Analytical thinking

Data interpretation

Cross-functional collaboration

Communication

Project management

Attention to detail

Excel proficiency

Formation

Bachelor’s degree in Marketing, Business, Analytics, or related field

Outils

Excel

PowerPoint

Word

Description du poste

Trulieve is seeking a Marketing Specialist to support state-level initiatives in Ohio, delivering data-driven insights and coordinating cross-functional teams.

You will analyze competitive trends, optimize campaigns, and manage dashboards in collaboration with Retail, Digital, Creative, Brand, and Operations. The role requires analytical rigor, strong communication, and the ability to manage multiple priorities in a fast-paced environment.