Remote Marketing Analytics & Insights Specialist

Trulieve; Weston (WV); Remote; USD 52,000 - 76,000; Full time

Benefits offered by this job

Paid time off

Benefits package

Job summary

Trulieve is seeking a Marketing Specialist to support state-level initiatives in West Virginia, delivering actionable insights, coordinating cross-functional teams, and partnering with third-party brands.

The role emphasizes data-driven decision making, competitive analysis, and customer sentiment monitoring to inform promotions and strategy. The ideal candidate has 2–4 years in marketing/analytics and a bachelor's degree.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.
• 2–4 years of experience in marketing, analytics, or related field.
• Strong analytical mindset with ability to translate data into insights.
• Experience with performance metrics, dashboards, or reporting tools.
• Proficiency in Microsoft Office; data visualization is a plus.

Responsibilities

• Analyze competitive landscape including pricing, promotions, and product assortment.
• Develop and maintain weekly/monthly competitive reports with insights.
• Collaborate with internal teams to apply competitive intelligence to promotions.
• Evaluate promotional effectiveness with ROI and engagement metrics.
• Support post-campaign reporting and learnings.
• Maintain dashboards tracking key initiatives and performance.
• Communicate insights to marketing, retail, and leadership.

Skills

Analytical mindset

Performance metrics & dashboards

Microsoft Office

Data visualization tools

Cross-functional collaboration

Effective communicator

Project management

Cannabis industry experience

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Job description

Trulieve is seeking a Marketing Specialist to support state-level initiatives in West Virginia, delivering actionable insights, coordinating cross-functional teams, and partnering with third-party brands.

The role emphasizes data-driven decision making, competitive analysis, and customer sentiment monitoring to inform promotions and strategy. The ideal candidate has 2–4 years in marketing/analytics and a bachelor's degree.