Remote Marketing Analytics & Insights Specialist

Trulieve; West Virginia; Remote; USD 50,000 - 75,000; Full time

Job summary

Trulieve in West Virginia is seeking a Marketing Specialist to support state-level marketing initiatives, deliver insights, and coordinate with cross-functional teams. Reporting to the State Marketing Manager, WV, you will analyze competitive trends, evaluate promotional performance, and manage third-party brand partnerships to drive customer experience and brand growth.

This role requires attention to detail, strong analytics, and the ability to translate data into actionable recommendations in

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field required.
• 2–4 years of experience in marketing, analytics, or related field.
• Strong analytical mindset with experience interpreting data and translating insights into recommendations.
• Experience working with performance metrics, dashboards, or reporting tools.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong organizational and project management skills.
• Effective communicator with the ability to present insights clearly and concisely.
• Collaborative team player with the ability to work cross-functionally across departments.
• High attention to detail and commitment to accuracy.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data visualization or project management tools is a plus.
• Cannabis experience a strong plus.

Responsibilities

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.
• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.
• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.
• Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.
• Support the development and distribution of post-campaign reporting, highlighting key learnings and optimization opportunities.
• Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.
• Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders.
• Serve as a day-to-day point of contact for select third-party brand partners, supporting execution of joint marketing initiatives and product launches.
• Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations and promotional support.
• Track and report on brand partner performance, including promotional participation and ROI.
• Assist in ensuring brand standards and messaging are executed consistently across channels.
• Partner with the Customer Experience (CX) team to monitor customer sentiment across surveys, reviews, and feedback channels.
• Analyze trends in customer feedback and identify opportunities to improve marketing effectiveness and in-store experience.
• Support the development of regular customer insight reporting for marketing and cross-functional teams.
• Elevate key customer insights that may impact promotional strategies, product offerings, or messaging.
• Support the Senior State Marketing Manager in the execution of promotional calendars and key marketing initiatives.
• Coordinate with cross-functional teams including Retail, Digital, Creative, Brand, and Operations to ensure alignment and timely execution.
• Assist in gathering and organizing campaign assets, timelines, and deliverables.
• Support marketing activations, events, and key business moments as needed.
• Maintain organized documentation of reports, insights, and campaign performance.
• Manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.
• Ensure compliance with all company policies, procedures, and regulatory requirements.
• Represent the brand in a professional and positive manner.

Skills

Analytical mindset

Data interpretation

Performance metrics

Multi-tasking

Project management

Communication

Cross-functional collaboration

Attention to detail

Team player

Cannabis industry experience

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Excel

PowerPoint

Word

Job description

Trulieve in West Virginia is seeking a Marketing Specialist to support state-level marketing initiatives, deliver insights, and coordinate with cross-functional teams. Reporting to the State Marketing Manager, WV, you will analyze competitive trends, evaluate promotional performance, and manage third-party brand partnerships to drive customer experience and brand growth.

This role requires attention to detail, strong analytics, and the ability to translate data into actionable recommendations in