Marketing Specialist

Trulieve; West Virginia; Remote; USD 50,000 - 75,000; Full time

Job summary

Trulieve in West Virginia is seeking a Marketing Specialist to support state-level marketing initiatives, deliver insights, and coordinate with cross-functional teams. Reporting to the State Marketing Manager, WV, you will analyze competitive trends, evaluate promotional performance, and manage third-party brand partnerships to drive customer experience and brand growth.

This role requires attention to detail, strong analytics, and the ability to translate data into actionable recommendations in

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or related field required.
• 2–4 years of experience in marketing, analytics, or related field.
• Strong analytical mindset with experience interpreting data and translating insights into recommendations.
• Experience working with performance metrics, dashboards, or reporting tools.
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Strong organizational and project management skills.
• Effective communicator with the ability to present insights clearly and concisely.
• Collaborative team player with the ability to work cross-functionally across departments.
• High attention to detail and commitment to accuracy.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data visualization or project management tools is a plus.
• Cannabis experience a strong plus.

Responsibilities

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.
• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.
• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.
• Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.
• Support the development and distribution of post-campaign reporting, highlighting key learnings and optimization opportunities.
• Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.
• Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders.
• Serve as a day-to-day point of contact for select third-party brand partners, supporting execution of joint marketing initiatives and product launches.
• Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations and promotional support.
• Track and report on brand partner performance, including promotional participation and ROI.
• Assist in ensuring brand standards and messaging are executed consistently across channels.
• Partner with the Customer Experience (CX) team to monitor customer sentiment across surveys, reviews, and feedback channels.
• Analyze trends in customer feedback and identify opportunities to improve marketing effectiveness and in-store experience.
• Support the development of regular customer insight reporting for marketing and cross-functional teams.
• Elevate key customer insights that may impact promotional strategies, product offerings, or messaging.
• Support the Senior State Marketing Manager in the execution of promotional calendars and key marketing initiatives.
• Coordinate with cross-functional teams including Retail, Digital, Creative, Brand, and Operations to ensure alignment and timely execution.
• Assist in gathering and organizing campaign assets, timelines, and deliverables.
• Support marketing activations, events, and key business moments as needed.
• Maintain organized documentation of reports, insights, and campaign performance.
• Manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.
• Ensure compliance with all company policies, procedures, and regulatory requirements.
• Represent the brand in a professional and positive manner.

Skills

Analytical mindset

Data interpretation

Performance metrics

Multi-tasking

Project management

Communication

Cross-functional collaboration

Attention to detail

Team player

Cannabis industry experience

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Excel

PowerPoint

Word

Job description

Join Trulieve – Where Passion Meets Purpose

If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List , an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction.

Requisition ID: 21031

Remote Work Available: Yes

Job Title: Marketing Specialist

Markets Department: Marketing, Medical Marketing

Status: Regular-Exempt

Location: West Virginia

ROLE SUMMARY:

The Marketing Specialist supports the execution and optimization of state-level marketing initiatives by delivering actionable insights, managing cross-functional coordination, and ensuring effective partner collaboration. Reporting to the State Marketing Manager, West Virginia, this role is responsible for analyzing competitive trends, evaluating promotional performance, supporting third-party brand partnerships, and monitoring customer sentiment to inform data-driven decision making This role is highly collaborative and analytical, serving as a key support function that enables the broader marketing team to drive performance, enhance customer experience, and maintain competitive positioning. The ideal candidate is detail-oriented, intellectually curious, and comfortable working with data to uncover insights that inform marketing strategies. This role will support the West Virginia market.

KEY DUTIES AND RESPONSIBILITIES:

Competitive Intelligence & Market Insights:

• Conduct ongoing analysis of the competitive landscape, including pricing, promotions, product assortment, and marketing tactics.

• Develop and maintain regular competitive reporting (weekly/monthly) with clear insights and actionable recommendations.

• Partner with internal teams to translate competitive intelligence into strategic considerations for promotions and campaigns.

Promotional Performance & Data Analysis:

• Partner with the Data & Analytics team to evaluate promotional effectiveness, including lift, ROI, customer engagement, and traffic-driving metrics.

• Support the development and distribution of post-campaign reporting, highlighting key learnings and optimization opportunities.

• Assist in maintaining reporting frameworks and dashboards to track performance across key initiatives.

• Ensure insights are clearly communicated to marketing, retail, and leadership stakeholders.

Third-Party Brand Management Support:

• Serve as a day-to-day point of contact for select third-party brand partners, supporting execution of joint marketing initiatives and product launches.

• Coordinate with Brand Marketing, Procurement, and Retail teams to ensure alignment on brand activations and promotional support.

• Track and report on brand partner performance, including promotional participation and ROI.

• Assist in ensuring brand standards and messaging are executed consistently across channels.

Customer Sentiment & Experience Insights

• Partner with the Customer Experience (CX) team to monitor customer sentiment across surveys, reviews, and feedback channels.

• Analyze trends in customer feedback and identify opportunities to improve marketing effectiveness and in-store experience.

• Support the development of regular customer insight reporting for marketing and cross-functional teams.

• Elevate key customer insights that may impact promotional strategies, product offerings, or messaging.

Cross-Functional Coordination & Execution Support:

• Support the Senior State Marketing Manager in the execution of promotional calendars and key marketing initiatives.

• Coordinate with cross-functional teams including Retail, Digital, Creative, Brand, and Operations to ensure alignment and timely execution.

• Assist in gathering and organizing campaign assets, timelines, and deliverables.

• Support marketing activations, events, and key business moments as needed.

Operational Excellence:

• Maintain organized documentation of reports, insights, and campaign performance.

• Manage multiple projects simultaneously while meeting deadlines and maintaining attention to detail.

• Ensure compliance with all company policies, procedures, and regulatory requirements.

• Represent the brand in a professional and positive manner.

SKILLS AND QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Analytics, or related field required.

• 2–4 years of experience in marketing, analytics, or related field.

• Strong analytical mindset with experience interpreting data and translating insights into recommendations.

• Experience working with performance metrics, dashboards, or reporting tools.

• Ability to manage multiple priorities in a fast-paced, deadline-driven environment.

• Strong organizational and project management skills.

• Effective communicator with the ability to present insights clearly and concisely.

• Collaborative team player with the ability to work cross-functionally across departments.

• High attention to detail and commitment to accuracy.

• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with data visualization or project management tools is a plus.

• Cannabis experience a strong plus.

ADDITIONAL MINIMUM QUALIFICATIONS:

• Must be at least 21 years of age.

• Must possess a valid driver’s license and a clear driving record.

• Must be able to pass all required background checks and screenings.

• Ability to work flexible hours, including occasional evenings, weekends, and holidays as business needs require.

• Demonstrates professionalism, integrity, and strong work ethics.

• Self-motivated, proactive, and eager to learn.

PHYSICAL REQUIREMENTS:

• Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance

• Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks

• Must have visual acuity with/without job aids to perform activities such as reading, viewing a computer terminal, visual inspection involving small parts/details. Clarity of vision at 20 ft or more in day and night/dark conditions

• Must be able to speak and communicate verbally at conversation levels with co-workers, vendors, etc. (Moderate noise)

WORK SCHEDULE:

• 45+ hours weekly with flexible hours depending on store needs. Must be available to work on occasional evenings, weekends, and holidays.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.