State Manager | Western Pennsylvania

Socket.dev; Pittsburgh (Allegheny County); On-site; USD 100,000 - 120,000; Full time

Job summary

Stateside Brands in Western Pennsylvania seeks a State Manager to lead and grow our sales operations across on-premise and off-premise channels. You will direct a team of Area Managers and sales professionals, drive market performance, and ensure distribution and volume growth.

You will navigate the Pennsylvania beverage landscape, work with PLCB frameworks, and travel up to 75% to build relationships with key accounts and strategic partners in the territory.

Qualifications

• Bachelor’s degree or equivalent experience in business, marketing, or related field.
• 5+ years in alcoholic beverage sales with leadership responsibility.
• Knowledge of state beverage laws and distribution systems.
• Willingness to travel up to 75% and work non-traditional hours.

Responsibilities

• Lead sales strategy and execution for Western Pennsylvania across channels.
• Set market objectives, KPIs, and business plans to grow volume and distribution.
• Monitor performance and identify opportunities, threats, and actions.
• Ensure consistent execution of pricing, promotions, and brand standards.
• Coach and develop direct reports; conduct regular performance reviews.
• Spend substantial time in the field training and developing reps.

Skills

Sales leadership

Field sales

Budgeting

Financial analysis

People management

Strategic planning

Communication

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Karma CRM

Sales reporting tools

Job description

Stateside Brandsis a rapidly growing spirits company dedicated to producing premium-quality beverages– Surfside Iced Teas and Lemonades, Stateside Sodas, Super Lyte Sports Drinks,and Stateside Vodka. With a focus on innovation and quality, we take pride in our diverse portfolio of products that reflect our commitment to excellence.

Job Summary

The State Manager | Western Pennsylvania will be responsible for leading and growing Stateside Brands' sales operations throughout Western Pennsylvania. This individual will provide leadership and direction across both on-premise and off-premise channels, manage a team of Area Managers and/or sales professionals, and be accountable for overall market performance, execution, distribution, and volume growth. This position requires a strong understanding of the Pennsylvania beverage alcohol landscape, including the Pennsylvania Liquor Control Board (PLCB), Pennsylvania's self-distribution model, retail and on-premise account structures, and the unique dynamics of the Western Pennsylvania market.

Key Responsibilities

• Lead the overall sales strategy and execution for Western Pennsylvania across both on-premise and off-premise channels, translating company strategy into effective market execution.
• Establish market objectives, sales priorities, distribution goals, and Key Performance Indicators (KPIs), and develop annual, quarterly, and monthly business plans to increase volume, distribution, account penetration, and brand visibility.
• Monitor market performance and proactively identify opportunities, obstacles, competitive threats, and areas requiring corrective action.
• Ensure consistent execution of company sales priorities, programs, pricing, promotions, and brand standards throughout the territory.
• Manage, coach, and develop direct reports, establishing clear performance expectations and providing ongoing feedback, coaching, and performance management through regular one-on-one and team meetings.
• Spend significant time in the field working alongside direct reports, providing hands‑on training in sales techniques (role‑playing, objection handling, account development, retail mathematics, and customer purchasing behavior) to develop selling skills and evaluate execution.
• Build and maintain strong relationships with key on‑premise and off‑premise customers, decision‑makers, retailers, distributors, and other strategic partners, communicating regularly to implement local and national sales initiatives.
• Develop strategies to convert non‑buying, inactive, or underdeveloped accounts into active Stateside Brands customers, and identify key accounts that can serve as growth drivers within Western Pennsylvania.
• Clearly articulate the advantages of Stateside’s self‑distribution model to grow direct distribution and account penetration.
• Resolve customer issues proactively and ensure timely follow‑through on commitments.
• Other duties as assigned.

Required Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field, or equivalent experience
• 5+ years of sales experience in the alcoholic beverage industry
• 2+ years of experience supervising a team of sales professionals
• Proficiency in budgeting, planning, and/or financial analysis
• Comprehensive knowledge of state and local laws pertaining to beverage alcohol distribution
• Flexibility to work non-traditional hours, including nights and weekends
• Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
• Valid US Driver’s License and willing to travel up to 75%
• Must be at least 21 years of age

Preferred Qualifications:

• Experience managing both on-premise and off-premise beverage alcohol sales
• Previous State Manager, Regional Manager, District Manager, or equivalent sales leadership experience.
• Proven track record of increasing distribution, volume, and account penetration.
• Proven track record in building effective relationships with customers and internal associates
• Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions and executing effectively to ensure resolution
• Demonstrated ability to achieve performance goals with minimum direction and supervision
• Demonstrated ability to utilize Karma CRM and sales reporting tools
• Demonstrated solid analytical and math skills
• Military experience is a plus.

Compensation

• Estimated Base Salary Range: $100,000-$120,000 USD.
• Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications.
• The salary range refers to base salary only and is not inclusive of the total compensation package.

Stateside Brands is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law. Stateside Brands is also a military-friendly company and values military community talent, including veterans, National Guard and Reserve members, and military spouses.