Startup Content Growth Lead

Rozgoo; United States; Remote; USD 140,000 - 190,000; Full time

Job summary

OpenAI is seeking a Startup Content Marketing Lead to shape how we co-market with top startups. You will build social-first content series and partner with field teams to publish high-quality moments from startup programs, ensuring a consistent, scalable narrative across channels.

You will turn founder experiences into durable content franchises that drive awareness, engagement, and measurable GTM impact, while collaborating with social, GTM, and customer marketing teams to align storytelling

Qualifications

• 8-10+ years of content marketing experience with clear ownership of strategy and execution.
• Meaningful startup experience (in-house at a startup, startup-focused role, or deep founder ecosystem work).
• Built social-first and multi-channel B2B content programs that drove measurable outcomes.

Responsibilities

• Define OpenAI's startup co-marketing content strategy across channels and audience segments.
• Build social-first series featuring founders and builders using OpenAI in real workflows.
• Partner with field/event teams to capture, package, and publish content from startup programs.
• Translate high-performing field moments into snackable content formats and recurring series.
• Partner with social, startup GTM, customer marketing, PMM, and comms to align narrative, timing, and distribution.
• Build editorial systems and playbooks to scale output without losing quality or technical credibility.
• Track performance and business impact, and evolve formats based on data and feedback.

Skills

Content marketing strategy

Cross-functional partnership

Editorial judgment

AI enthusiasm

Job description

OpenAI is seeking a Startup Content Marketing Lead to shape how we co-market with top startups. You will build social-first content series and partner with field teams to publish high-quality moments from startup programs, ensuring a consistent, scalable narrative across channels.

You will turn founder experiences into durable content franchises that drive awareness, engagement, and measurable GTM impact, while collaborating with social, GTM, and customer marketing teams to align storytelling