Staff Product Marketing Manager, Emerging Mid-Market

Intuit, Inc.; New York (NY); On-site; USD 162,000 - 219,000; Full time

Job summary

Intuit, Inc. is seeking a Staff Product Marketing Manager to own the upgrade path from QuickBooks Online to QuickBooks Advanced within the Emerging Mid-Market Marketing team. You will drive the messaging, offers, and flows that move customers to higher-value solutions, aligned with Intuit's mid-market bets.

Partnering with Product and Product Growth, you’ll shape in-product prompts and narratives while leading with a test-and-learn mindset to optimize the customer journey.

Qualifications

• BA/BS required; MBA preferred.
• 8+ years of experience in product marketing or related customer-lifecycle role.
• Experience partnering cross-functionally with Product, Sales, and Customer Success.
• Excellent written and verbal communication; able to align stakeholders.
• Comfort with ambiguity; bias toward testing and iteration.

Responsibilities

• Own the upgrade strategy for QuickBooks Advanced upgrade path.
• Collaborate with Product and Product Growth to shape prompts, offers, and flows.
• Define upgrade narrative and value proposition; partner with channel teams.
• Lead with experimentation and data-backed decision making.

Skills

Data-driven

Communication

Cross-functional

Experimentation

AI tools familiarity

Education

BA/BS

MBA preferred

Job description

Come join the QuickBooks Emerging Mid-Market Marketing Team as a Staff Product Marketing Manager. Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth — from solopreneurs to mid-market—across accounting, payroll, time tracking, payments, bill pay, lending, and more.

The Emerging Mid-Market Marketing team is seeking a Staff Product Marketing Manager to own the strategy for converting QuickBooks Online customers into QuickBooks Advanced, in service of one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market.The ideal candidate is a customer-obsessed marketer who combines strategic thinking with rigorous use of data, partnering closely with Product and Product Growth teams to continually improve the customer journey.

Responsibilities

• Own the upgrade strategy: Define who should upgrade to Advanced and why, and own how that targeting and value story evolves as the customer base and product change. Drive insights through data, and sharpen messaging through data-backed understanding of the customer.
• Partner across Product and Product Growth teams: Work closely with Product Management and Product Growth to shape in-product prompts, offers, and flows, bringing the customer and market perspective into every decision that touches the upgrade path
• Define the upgrade narrative and value proposition: Own the positioning and value story, and partner with channel teams to bring that to life
• Lead with experimentation: Bring a strong bias toward testing and experimentation

Qualifications

• BA/BS required, MBA preferred
• 8+ years of experience in product marketing, product management, or a related customer-lifecycle role
• Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience
• Strong communication skills, with the ability to write clear, customer-facing messaging as well as align stakeholders internally
• Comfort working in ambiguity, with a bias toward testing and iterating rather than waiting for a perfect plan
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $169,000 - $229,000
New York $161,500- $218,500
San Diego, CA $154,500- $209,000
San Francisco Howard Street, CA $169,000- $229,000