Staff Product Marketing Manager, Ads

EngineersOfAI; San Francisco (CA); On-site; USD 204,000 - 229,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Discord seeks an experienced Product Marketing Manager to own GTM for the Ads product suite, focused on activating within a specific sales vertical. You will lead Alpha/Beta testing, develop proof points, and inform product prioritization to accelerate growth through 2027 and beyond.

You’ll build go-to-market motions, craft messaging, create collateral, and scale sales enablement while collaborating with business marketing to establish Discord’s category presence.

Qualifications

• 10+ years in product marketing for advertising or related industries.
• Strong GTM and product launch capabilities from strategy to release.
• Ability to translate advertiser needs into product recommendations.
• Experience influencing cross-functional partners and leadership.
• Experience in Gaming or Mobile verticals is a plus.

Responsibilities

• Develop and execute go-to-market launches for new Ad products, taking products from Alpha to GA
• Create and disseminate collateral including comm docs, pitch materials, case studies, and web assets
• Conduct market research, segmentation, and competitive analysis to uncover pain points and opportunities
• Lead activation initiatives with differentiated messaging and GTM motions for new audiences
• Build scalable sales enablement programs, training, collateral, and tools for the Sales team
• Define and track activation KPIs across verticals and refine GTM strategies
• Partner with Business Marketing to establish Discord’s thought leadership and category presence

Skills

Product marketing

GTM launches

Advertising industry knowledge

Problem solving

Gaming vertical experience

Inbound marketing

Stakeholder management

Adaptability

0 to 1 product launches

Job description

Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there’s one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games.

We are seeking an experienced Product Marketing Manager to help build out our go-to-market motions for our Ads product suite, with a focus on activating within a specific sales vertical. You will be the sole PMM owner aligned to this vertical, responsible for driving activation and growth of our products in market. This will include developing GTM and activation plans tied to this vertical, leading Alpha and Beta testing to validate products and develop proof points, and conducting inbound to inform product prioritization. This role will play a key part in accelerating growth of our overall Ad platform into 2027 and beyond.

If you’re a self-starter and team player that excels in a fast paced environment and zero-to-scale projects, this is a unique opportunity to make a significant impact on our future and shape the direction of our advertising business. We are looking for great, self motivated PMMs, bonus points if you have worked on the Gaming vertical in the past.

What You'll Be Doing

• Develop and execute go-to-market launches for new Ad products, taking products from Alpha to GA
• Create and disseminate all internal and external collateral, including CommDocs, pitch materials, case studies, web assets and more
• Conduct market research, customer segmentation, competitive analysis to uncover advertiser pain points and product opportunities
• Lead activation initiatives, crafting differentiated messaging, value props, and GTM motions that resonate with new audiences and meet their unique needs
• Build and scale impactful sales enablement programs, training, collateral, objection handling, and tools, to empower the Sales team to confidently pitch and close deals in new categories.
• Define and track activation goals and KPIs across verticals, continuously refining strategies to improve GTM performance and ensure scalable, repeatable success.
• Partner with Business Marketing to establish Discord’s thought leadership and category presence in new industries, shaping the narratives we bring to market through events, content, and industry partnerships.

What you should have

• 10+ years of Product Marketing experience in the advertising or related industry
• Technical understanding of the ads ecosystem
• Deep experience bringing products to market from strategy and ideation through to testing and GE release
• Proactive problem-solving mindset, understanding and synthesizing advertiser needs and translating these into product recommendations
• Excellent GTM capabilities, with true 0 to 1 product launches
• A proven ability to influence XFN partners and leadership
• Experience within the Gaming or Mobile verticals.
• An ability to influence product roadmaps with robust Inbound
• Excel in ambiguous environments—excited about building new processes, business models, and scaling an advertising business from the ground up

The US base salary range for this full-time position is $204,000 to $229,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.

Why Discord?

Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests, and helps developers build and grow their businesses. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank.

Join us in our mission! Your future is just a click away!