Staff Product Marketing Manager: Gaming Dev Platform Growth

Socket.dev; San Francisco (CA); On-site; USD 204,000 - 229,000; Full time

Job summary

Discord is seeking a strategic Staff Product Marketing Manager to build and lead go-to-market for the Unified Developer Platform, helping game developers and publishers create richer social experiences and deepen player engagement.

You will drive adoption by crafting activation programs, messaging, and enabling internal teams across BD, operations, product, and relations to bring new platform capabilities to market.

Qualifications

• 7+ years of Product Marketing experience in B2B technology, gaming, APIs, or platform businesses.
• Experience developing and executing GTM strategies for technical products and driving adoption.
• Experience building scalable enablement programs, including messaging and training.
• Strong understanding of developer ecosystems and translating platform capabilities into value propositions.
• Excellent strategic thinking, communication, and storytelling with cross-functional influence.
• Experience in fast-moving environments and building new products and GTM motions from the ground up.

Responsibilities

• Develop and execute GTM strategies for Discord's developer platform to drive awareness, adoption, and platform growth.
• Lead activation initiatives with differentiated messaging and go-to-market motions for game developers and publishers.
• Build and scale Business Development and Developer Operations enablement programs with playbooks and collateral.
• Define and track platform adoption goals, activation KPIs, and business metrics.
• Translate customer insights into product strategy and roadmap input for future platform investments.
• Collaborate with Marketing, Developer Relations, and Partnerships to establish thought leadership in the gaming developer ecosystem.
• Lead cross-functional GTM planning and execution across product, eng, BD, DevOps, and Legal for launches.

Skills

GTM strategy

Developer marketing

Enablement programs

Stakeholder influence

Cross-functional collaboration

Strategic thinking

Job description

Discord is seeking a strategic Staff Product Marketing Manager to build and lead go-to-market for the Unified Developer Platform, helping game developers and publishers create richer social experiences and deepen player engagement.

You will drive adoption by crafting activation programs, messaging, and enabling internal teams across BD, operations, product, and relations to bring new platform capabilities to market.