Staff Product Marketing Manager, Emerging Mid-Market

Intuit; Mountain View (CA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit is seeking a Staff Product Marketing Manager focused on onboarding for QuickBooks Advanced, within the Emerging Mid-Market Marketing team. You will own the end-to-end onboarding journey for new Advanced customers, collaborating with Product, Product Growth, Sales and Customer Success to accelerate first value.

The role emphasizes data-driven insights to identify friction points, test hypotheses, and scale proven approaches, while shaping messaging, assets, and playbooks for onboarding.

Qualifications

• BA/BS required, MBA preferred.
• 8+ years in product marketing or related lifecycle role.
• Ability to translate customer data into improvements.
• Experience partnering with Product, Sales and Customer Success.
• Strong written and verbal communication; comfortable with ambiguity.
• Fluent with AI tools in workflow.

Responsibilities

• Own the onboarding strategy for QuickBooks Advanced customers.
• Ground activation in data to identify points of friction.
• Collaborate with Product and Product Growth on flows and education.
• Define onboarding narrative, value proposition and assets.
• Measure onboarding health and report key metrics.
• Lead with experimentation and test hypotheses at scale.

Skills

Communication

Cross-functional collaboration

Data-driven decisions

Ambiguity tolerance

AI tools proficiency

Education

BA/BS degree

MBA preferred

Job description

Overview

Come join the QuickBooks Emerging Mid-Market Marketing Team as a Staff Product Marketing Manager focused on Onboarding. Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth — from solopreneurs to mid-market — across accounting, payroll, time tracking, payments, bill pay, lending, and more.

Overview

The Emerging Mid-Market Marketing team is seeking a Staff Product Marketing Manager to own the onboarding experience for QuickBooks Advanced customers, in service of one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market. A customer's first weeks on Advanced set the trajectory for retention, expansion, and lifetime value, and this role is responsible for making that experience as fast and effective as possible. The ideal candidate is a customer-obsessed marketer who combines strong execution with the ability to use data and customer insight to continually improve the onboarding journey, partnering closely with Product, Product Growth, Sales, and Customer Success to bring it to life.

Responsibilities

• Own the onboarding strategy: Define the end-to-end onboarding journey for new Advanced customers, from signup through first value, setting the strategic direction that Product, Product Growth, and Lifecycle teams build against
• Ground activation strategy in data: Continually mine customer and usage data to pinpoint where customers stall or drop off, and use those insights to define what the product and positioning need to solve
• Partner across Product and Product Growth teams: Work closely with Product Management and Product Growth to shape onboarding flows, in-product education, personalization, and setup experiences, bringing the customer and market perspective into every product decision that touches onboarding
• Define the onboarding narrative and value proposition: Own the positioning and value story customers hear from signup through first value, giving Sales, Customer Success, and Lifecycle Marketing the strategic foundation to build their messaging, assets, and playbooks against
• Measure and report on onboarding health: Define and track the key metrics that show whether onboarding is working, and use them as the evidence base for what to prioritize next
• Lead with experimentation: Bring a strong bias toward testing — treat onboarding as a living set of product and positioning hypotheses, and let results, not assumptions, determine which bets scale

Qualifications

• BA/BS required, MBA preferred
• 8+ years of experience in product marketing, product management, or a related customer‑lifecycle role
• Proven ability to use customer and usage data to identify friction points and translate them into concrete improvements
• Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience
• Strong communication skills, with the ability to write clear, customer‑facing messaging as well as align stakeholders internally
• Comfort working in ambiguity, with a bias toward testing and iterating rather than waiting for a perfect plan
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is

Mountain View $169,000 - $229,000