Staff Product Marketing Manager, Emerging Mid-Market

Intuit, Inc.; San Diego (CA); On-site; USD 155,000 - 209,000; Full time

Job summary

Intuit, Inc. is seeking a Staff Product Marketing Manager to own the onboarding experience for QuickBooks Advanced customers. The role sits in the Global Business Solutions Group and partners with Product, Product Growth, Sales, and Customer Success to define and optimize onboarding from signup to first value.

The ideal candidate will be data-driven, customer-obsessed, and comfortable working across teams to deliver a fast, effective onboarding journey that improves retention and lifetime value.

Qualifications

• 8+ years in product marketing, product management, or related customer-lifecycle role.
• Ability to translate customer and usage data into concrete onboarding improvements.
• Experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements.
• Strong communication skills with the ability to write clear, customer-facing messaging and align stakeholders.
• Comfort working in ambiguity with a bias toward testing and iterating.
• Fluent in a range of AI tools with demonstrable integration into workflow.

Responsibilities

• Own the onboarding strategy for QuickBooks Advanced customers from signup through first value.
• Ground activation strategy in data to identify where customers stall and how to improve.
• Partner with Product and Product Growth to shape onboarding flows, in-product education, personalization, and setup experiences.
• Define the onboarding narrative and value proposition for Sales, Customer Success, and Lifecycle Marketing.
• Measure and report onboarding health with key metrics to guide priorities.
• Lead with experimentation, using tests to validate bets and scale successful approaches.

Skills

Customer data analysis

Cross-functional collaboration

Product marketing

Communication skills

Ambiguity tolerance

AI tools proficiency

Education

BA/BS

MBA preferred

Tools

AI tools proficiency

Job description

Come join the QuickBooks Emerging Mid-Market Marketing Team as a Staff Product Marketing Manager focused on Onboarding. Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth — from solopreneurs to mid-market — across accounting, payroll, time tracking, payments, bill pay, lending, and more.

The Emerging Mid-Market Marketing team is seeking a Staff Product Marketing Manager to own the onboarding experience for QuickBooks Advanced customers, in service of one of Intuit's 3 Big Bets: Disrupt the Small Business Mid-Market. A customer's first weeks on Advanced set the trajectory for retention, expansion, and lifetime value, and this role is responsible for making that experience as fast and effective as possible. The ideal candidate is a customer-obsessed marketer who combines strong execution with the ability to use data and customer insight to continually improve the onboarding journey, partnering closely with Product, Product Growth, Sales, and Customer Success to bring it to life.

Responsibilities

• Own the onboarding strategy: Define the end-to-end onboarding journey for new Advanced customers, from signup through first value, setting the strategic direction that Product, Product Growth, and Lifecycle teams build against
• Ground activation strategy in data: Continually mine customer and usage data to pinpoint where customers stall or drop off, and use those insights to define what the product and positioning need to solve
• Partner across Product and Product Growth teams: Work closely with Product Management and Product Growth to shape onboarding flows, in-product education, personalization, and setup experiences, bringing the customer and market perspective into every product decision that touches onboarding
• Define the onboarding narrative and value proposition: Own the positioning and value story customers hear from signup through first value, giving Sales, Customer Success, and Lifecycle Marketing the strategic foundation to build their messaging, assets, and playbooks against
• Measure and report on onboarding health: Define and track the key metrics that show whether onboarding is working, and use them as the evidence base for what to prioritize next
• Lead with experimentation: Bring a strong bias toward testing — treat onboarding as a living set of product and positioning hypotheses, and let results, not assumptions, determine which bets scale

Qualifications

• BA/BS required, MBA preferred
• 8+ years of experience in product marketing, product management, or a related customer-lifecycle role
• Proven ability to use customer and usage data to identify friction points and translate them into concrete improvements
• Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience
• Strong communication skills, with the ability to write clear, customer-facing messaging as well as align stakeholders internally
• Comfort working in ambiguity, with a bias toward testing and iterating rather than waiting for a perfect plan
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:

• Mountain View $169,000 - $229,000
• New York $161,500- $218,500
• San Diego, CA $154,500- $209,000