Staff Product Marketing Manager, Emerging Mid-Market

Intuit; San Francisco (CA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit’s Global Business Solutions Group delivers a portfolio of solutions to help businesses thrive at every growth stage—from solopreneurs to mid-market—across accounting, payroll, time tracking, payments, bill pay, lending, and more. The Staff Product Marketing Manager sits on the QuickBooks Emerging Mid-Market Marketing Team.

You will own the upgrade strategy, partner with Product and Product Growth, shape the upgrade narrative, and lead with experimentation to drive data-backed customer

Qualifications

• BA/BS required; MBA preferred.
• 8+ years of experience in product marketing, product management, or related customer-lifecycle role.
• Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience.
• Strong communication skills with the ability to write clear, customer-facing messaging and align stakeholders.
• Comfort working in ambiguity with a bias toward testing and iterating.
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow.

Responsibilities

• Own the upgrade strategy: define who should upgrade to Advanced and why, and how messaging evolves with customer/product changes.
• Partner across Product and Product Growth to shape in-product prompts, offers, and flows with customer and market insights.
• Define the upgrade narrative and value proposition; partner with channel teams to implement.
• Lead with experimentation and a bias toward testing and iteration.

Skills

Product marketing

Cross-functional collaboration

Communication skills

Ambiguity tolerance

AI tools fluency

Education

BA/BS degree

MBA preferred

Job description

Overview

Come join the QuickBooks Emerging Mid-Market Marketing Team as a Staff Product Marketing Manager. Intuit's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that help businesses thrive at every stage of growth — from solopreneurs to mid-market — across accounting, payroll, time tracking, payments, bill pay, lending, and more.

Responsibilities

• Own the upgrade strategy: Define who should upgrade to Advanced and why, and own how that targeting and value story evolves as the customer base and product change. Drive insights through data, and sharpen messaging through data-backed understanding of the customer.
• Partner across Product and Product Growth teams: Work closely with Product Management and Product Growth to shape in-product prompts, offers, and flows, bringing the customer and market perspective into every decision that touches the upgrade path
• Define the upgrade narrative and value proposition: Own the positioning and value story, and partner with channel teams to bring that to life
• Lead with experimentation: Bring a strong bias toward testing and experimentation

Qualifications

• BA/BS required, MBA preferred
• 8+ years of experience in product marketing, product management, or a related customer-lifecycle role
• Demonstrated experience partnering cross-functionally with Product, Sales, and Customer Success to ship improvements to the customer experience
• Strong communication skills, with the ability to write clear, customer-facing messaging as well as align stakeholders internally
• Comfort working in ambiguity, with a bias toward testing and iterating rather than waiting for a perfect plan
• Fluent in a range of AI tools with demonstrable experience incorporating them into your workflow

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The Expected Base Pay Range For This Position Is

Mountain View $169,000 - $229,000

New York $161,500- $218,500

San Diego, CA $154,500- $209,000

San Francisco Howard Street, CA $169,000- $229,000