Staff Product Manager, Emerging Ecosystems

Integral Ad Science, Inc.; New York (NY); On-site; USD 135,000 - 232,000; Full time

Benefits offered by this job

Paid time off

Health insurance

401k with employer matching

Job summary

Integral Ad Science, Inc. is hiring a Staff Product Manager to identify and build IAS’s next generation of products across emerging advertising platforms, including retail media networks, connected TV, digital out-of-home, and AI-driven media buying.

In this highly strategic, zero-to-one role, you will evaluate evolving ecosystems and lead development of new products and revenue streams. You will lead market research, shape product strategy, collaborate across Engineering, Marketing,

Qualifications

• 10+ years of experience in product management in AdTech/MarTech or B2B tech environments.
• Direct experience in retail media, CTV, DOOH, programmatic advertising, or AI-driven media buying is valuable.
• Strong knowledge of how digital advertising is bought, delivered, measured, and optimized.
• Proven track record leading zero-to-one products from discovery through launch and revenue generation.
• Customer-centric approach to developing differentiated products for evolving markets.
• Strong technical fluency and collaboration with Engineering/Data Science on APIs and data products.
• Ability to evaluate opportunities, build business cases, and balance long-term strategy with execution.
• Independent decision-maker in ambiguous, fast-changing environments.
• Excellent communication and stakeholder-management across technical and business teams.

Responsibilities

• Define and lead product strategy across emerging advertising platforms (retail media, CTV, DOOH, AI-driven buying).
• Evaluate opportunities and identify differentiated products and new revenue streams.
• Develop deep understanding of customers, workflows, data signals, and business models in each ecosystem.
• Lead zero-to-one development from discovery through validation, development, launch, and adoption.
• Design products for the needs of each customer persona beyond existing metrics.
• Build business cases based on demand, market potential, and feasibility.
• Partner with advertisers, agencies, retailers, publishers, tech platforms to uncover unmet needs.
• Translate complex needs into clear requirements and roadmaps.
• Collaborate with Product, Engineering, Marketing, Sales, and Data Science for alignment.
• Establish product-market fit through feedback and data-driven decisions.
• Represent IAS in customer, partner, and industry discussions.

Skills

Product management

AdTech knowledge

Zero-to-one development

Stakeholder management

Technical fluency

Communication

Market research

Tools

APIs

Data pipelines

Job description

Job Description: Staff Product Manager, Emerging Ecosystems

New York, NY

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

We’re seeking a Staff Product Manager to identify and build IAS’s next generation of products across emerging advertising platforms, including retail media networks, connected television, digital out-of-home, and AI-driven media buying. In this highly strategic, zero-to-one role, you will evaluate these evolving ecosystems, identify where IAS can create differentiated value, and lead the development of new products and revenue streams. You will have the opportunity to think beyond IAS’s existing portfolio and build solutions specifically designed for the needs of each market. This role is ideal for an independent and customer‑focused product leader with deep AdTech knowledge, strong technical fluency, and a track record of turning ambiguous market opportunities into successful products.

What you’ll get to do

• Define and lead product strategy across emerging advertising platforms, including retail media networks, CTV, digital out‑of‑home, and AI‑driven media buying.
• Evaluate where advertising investment is shifting and identify opportunities for IAS to create differentiated products and new revenue streams.
• Develop a deep understanding of the customers, workflows, technology, data signals, and business models within each ecosystem.
• Lead zero‑to‑one product development from initial market research and customer discovery through validation, development, launch, and adoption.
• Design products specifically for the needs of each customer persona rather than relying solely on existing digital advertising products or traditional media‑quality metrics.
• Identify the most meaningful problems for IAS to solve, such as brand representation in AI‑generated environments, transparency in agentic media buying, or measurement and outcomes in retail media and digital out‑of‑home.
• Build business cases based on customer demand, market potential, competitive dynamics, technical feasibility, and revenue opportunity.
• Partner directly with advertisers, agencies, retailers, publishers, media owners, technology platforms, and other ecosystem participants to uncover unmet needs and validate potential solutions.
• Translate complex market and customer needs into clear product strategies, requirements, and prioritized roadmaps.
• Collaborate closely and create alignment across with and across Product, Engineering, Marketing, Commercial/Sales, and Data Science to make product and architecture decisions that support scalable and differentiated solutions.
• Establish product‑market fit through customer feedback, experimentation, product signals, and data‑driven decision‑making.
• Represent IAS in customer, partner, and industry conversations, clearly communicating our vision for emerging advertising platforms.

Requirements

• 10+ years of product management experience, ideally within AdTech, MarTech, media, or a related B2B technology environment.
• Direct product experience in retail media, CTV, digital out‑of‑home, programmatic advertising, or AI‑driven media buying; retail media or digital out‑of‑home experience is especially valuable.
• Strong knowledge of how digital advertising is bought, delivered, measured, and optimized.
• Proven experience leading zero‑to‑one products from customer discovery and market validation through launch, adoption, and revenue generation.
• A customer‑centric approach and the ability to develop differentiated products around the needs of new and evolving markets.
• Strong technical fluency and experience partnering with Engineering and Data Science on APIs, integrations, data products, or measurement systems.
• Ability to evaluate opportunities, build business cases, set priorities, and balance long‑term strategy with hands‑on execution.
• Independent decision‑maker who can operate effectively in ambiguous, rapidly evolving environments.
• Exceptional communication and stakeholder‑management skills across technical teams, commercial partners, customers, and executive leadership.
• Experience launching products through external platform partnerships and collaborating with Business Development, Sales, and Marketing is a plus.

Compensation & Benefits

IAS Pay Transparency: The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full‑time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.

Primary Location: US - New York, NY Primary Location Base Pay Range: $135,100.00 - $231,600.00 Annual

• paid time off
• health insurance (medical, dental, vision)
• PPO, HSA and FSA options
• 401k with employer matching contributions
• competitive compensation
• eligible for an annual bonus and/or other incentive plans

Equal Opportunity Employer: IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre‑Collection Notice: We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non‑public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement.