Staff Product Manager: Emerging AdTech Platforms

Integral Ad Science, Inc.; New York (NY); On-site; USD 135,000 - 232,000; Full time

Benefits offered by this job

Paid time off

Health insurance

401k with employer matching

Job summary

Integral Ad Science, Inc. is hiring a Staff Product Manager to identify and build IAS’s next generation of products across emerging advertising platforms, including retail media networks, connected TV, digital out-of-home, and AI-driven media buying.

In this highly strategic, zero-to-one role, you will evaluate evolving ecosystems and lead development of new products and revenue streams. You will lead market research, shape product strategy, collaborate across Engineering, Marketing,

Qualifications

• 10+ years of experience in product management in AdTech/MarTech or B2B tech environments.
• Direct experience in retail media, CTV, DOOH, programmatic advertising, or AI-driven media buying is valuable.
• Strong knowledge of how digital advertising is bought, delivered, measured, and optimized.
• Proven track record leading zero-to-one products from discovery through launch and revenue generation.
• Customer-centric approach to developing differentiated products for evolving markets.
• Strong technical fluency and collaboration with Engineering/Data Science on APIs and data products.
• Ability to evaluate opportunities, build business cases, and balance long-term strategy with execution.
• Independent decision-maker in ambiguous, fast-changing environments.
• Excellent communication and stakeholder-management across technical and business teams.

Responsibilities

• Define and lead product strategy across emerging advertising platforms (retail media, CTV, DOOH, AI-driven buying).
• Evaluate opportunities and identify differentiated products and new revenue streams.
• Develop deep understanding of customers, workflows, data signals, and business models in each ecosystem.
• Lead zero-to-one development from discovery through validation, development, launch, and adoption.
• Design products for the needs of each customer persona beyond existing metrics.
• Build business cases based on demand, market potential, and feasibility.
• Partner with advertisers, agencies, retailers, publishers, tech platforms to uncover unmet needs.
• Translate complex needs into clear requirements and roadmaps.
• Collaborate with Product, Engineering, Marketing, Sales, and Data Science for alignment.
• Establish product-market fit through feedback and data-driven decisions.
• Represent IAS in customer, partner, and industry discussions.

Skills

Product management

AdTech knowledge

Zero-to-one development

Stakeholder management

Technical fluency

Communication

Market research

Tools

APIs

Data pipelines

Job description

Integral Ad Science, Inc. is hiring a Staff Product Manager to identify and build IAS’s next generation of products across emerging advertising platforms, including retail media networks, connected TV, digital out-of-home, and AI-driven media buying.

In this highly strategic, zero-to-one role, you will evaluate evolving ecosystems and lead development of new products and revenue streams. You will lead market research, shape product strategy, collaborate across Engineering, Marketing,