Staff Product Manager, AI

Webflow; United States; Remote; USD 213,000 - 255,000; Full time

Benefits offered by this job

Equity (RSUs)

Health coverage

Parental leave

Flexible vacation

401(k) matching

Job summary

Webflow is seeking a Staff Product Manager, AI, to own the long-term strategy for our AI surfaces, including the Webflow AI Assistant and related platforms. You’ll coordinate across Engineering, Design, and Data to deliver coherent, high-impact experiences for developers and creators.

You’ll define quality standards, build reusable patterns, and mentor other PMs while evolving with the AI landscape. This role is remote-first in the United States with compensation tiered by location.

Qualifications

• BS/BA or relevant experience; 8+ years of product management.
• Deep expertise in AI-powered systems and owning strategy for large areas.
• Experience with platforms, APIs, and extensibility; defining standards for quality.
• Ability to lead through influence across Engineering, Design, and GTM.
• Interest in building for both developers and non-technical creators.
• Curiosity about emerging AI and willingness to set reusable patterns.

Responsibilities

• Own the vision, strategy, and roadmap for Webflow’s agent surfaces (AI Assistant, MCP, Agent Instructions, platform).
• Set the standard for quality, evals, guardrails, and metrics across the area.
• Balance developer-grade surfaces with approachable tools for creators.
• Align multiple teams and represent the agent space to leadership.
• Prototype, ship, and contribute to code when needed to move initiatives forward.
• Lead across long horizons, staying ahead of evolving AI tech and standards.
• Mentor PMs and partners as the agent practice grows.

Skills

PM experience

AI systems

Cross-functional leadership

Strategic planning

Education

BS/BA or relevant experience

Tools

APIs

LLM tools

Platform thinking

Job description

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We’re looking for a Staff Product Manager, AI to set the direction for how AI shows up across Webflow’s platform. This is our Agent Access area, spanning the Webflow AI Assistant inside the Designer, the 3rd-party agents that reach Webflow through MCP, the Agent Instructions that guide them, and the platform underneath that powers it all.

It’s early, fast-moving territory. Much of what “good” looks like for AI-assisted creation hasn’t been written yet, and you’ll define it. You’ll own the multi-year strategy for the area and rally teams across Webflow behind it, unlocking new ways for developers, partners, and creators to build for the web.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We’ve structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

  • United States (all figures cited below are in USD and pertain to workers in the United States)

    • Zone A: $212,500 - $255,000
    • Zone B: $200,00 - $240,000
    • Zone C: $186,700 - $224,000

  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada

    • 232,000 - 278,000

This role is also eligible to participate in Webflow’s company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director of Product

As a Staff Product Manager, AI, you’ll…

• Own the vision, strategy, and roadmap for Webflow’s agent surfaces: the Webflow AI Assistant, MCP, Agent Instructions, and the AI platform underneath that powers our prompt-based agent experiences. You’ll set the direction and drive it through to delivery with Engineering, Design, and Data.
• Make it all work as one. Sequence the work so the surfaces reinforce each other, build shared primitives once so they serve 1st-party and 3rd-party agents alike, and keep teams aligned so we ship a coherent product rather than the org chart.
• Set the standard for what “good” means when products never behave the same way twice. Define the quality bar for agent experiences, and the evals, guardrails, and metrics that hold the whole area to it.
• Serve developers and creators at the same time. Balance developer-grade surfaces like MCP and APIs against an approachable assistant for visual, less-technical creators, without shortchanging either.
• Drive alignment across Webflow, not just your own teams. Represent the agent area to leadership, turn strategy into committed plans, and navigate cross-functional disagreement across Engineering, GTM, and beyond independently and constructively.
• Roll up your sleeves and build. Product Managers at Webflow deliver value any way they can, up to and including contributing to the product directly in code. You’ll prototype ideas, ship improvements yourself where it helps, and stay close enough to the implementation to make sharp product calls.
• Place durable, multi-year bets as the AI landscape shifts. Models, protocols, and techniques are evolving fast; you’ll stay close to customers, tell real standards from fads, and keep raising the bar on how fast and how well we ship.
• Raise the bar for the craft around you. Set reusable patterns and standards other teams build on, and mentor PMs and partners as the agent practice grows.

About you:

Requirements:

• BS / BA college degree or relevant experience

You’ll thrive as a Staff Product Manager, AI, if you:

• Have 8+ years of product management experience, with deep expertise in AI-powered systems and a track record of owning strategy for large, ambiguous product areas.
• Experience with platforms, APIs, and extensibility.Know where LLM-based tools shine and where they break down , from substantial hands-on work with AI agent systems, code generation, or programmable interfaces.
• Have set the bar for “good” on non-deterministic products , defining the evals, guardrails, and success metrics that keep quality high when outputs vary from run to run, and getting a team to hold to them.
• Can serve two audiences at once. You’ve built both developer-grade tools and approachable products for less-technical creators, and hold both in view without shortchanging either.
• Enjoy the full craft of building software. You’re curious about every part of how products get made and like getting into the details wherever the work needs you, whether that’s opening a pull request, leading a user interview, prototyping an idea, writing a query to pin down a metric, or writing a sharp brief.
• Lead through influence rather than authority. You set strategy and bring Engineering, Design, GTM, and leadership along, holding your own with senior stakeholders and moving decisions forward without waiting to be told.
• Stay curious , building fluency in emerging AI to speed up both your own work and your team’s .

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn’t a solo act.
• Reinvent ourselves. We don’t just improve what exists, we imagine what’s possible.
• Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi‑Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you’ll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.