Staff PMM, Accountant & Partner Strategy — Construction

Intuit Inc.; San Francisco (CA); On-site; USD 155,000 - 229,000; Full time

Job summary

Intuit Inc. seeks a Staff/Principal Product Marketing Manager to define and build accountant and partner strategy for Construction. You will own PMM strategy for CAS practices and selling partners, and shape GTM motions that drive adoption and revenue.

This role spans customer insight, segmentation, positioning, partner strategy, content, and go-to-market execution, collaborating with Sales, Channel, Product, and Finance to create scalable, profitable growth.

Qualifications

• 8+ years experience in product marketing, product strategy, partner/ecosystem strategy, or GTM leadership.
• Strong understanding of the accounting ecosystem, ideally including CAS, accounting technology, or accountant-led advisory and selling models.
• Experience developing segmentation, positioning, value propositions, pitch models, and scalable partner or sales motions.
• Track record of turning ambiguous opportunities into clear strategies and repeatable growth motions.
• Strong customer curiosity, analytical rigor, and ability to understand partner economics and motivations.
• Exceptional storytelling, executive communication, and cross-functional influence.
• Experience with Construction technology, vertical SaaS, ERP, or mid-market financial solutions is a plus.

Responsibilities

• Define the Accountant & Partner Strategy for Construction and own the PMM strategy for accountants, CAS practices, and selling partners.
• Develop priority segments and ICPs, identifying firms and partners with the greatest potential to drive Construction growth.
• Size and prioritize opportunities across referral, recommendation, resale, implementation, and advisory motions.
• Define differentiated positioning and value propositions for accountants and partners serving Construction customers.
• Build GTM blueprint to reach, educate, activate, and scale priority audiences.
• Create scalable pitch models, sales plays, and client-facing content to support partners.
• Act as Voice of the Market, bringing insights into product and GTM decisions.

Skills

8+ years PMM

Accounting ecosystem

Segmentation & positioning

GTM leadership

Customer insight

Storytelling

Cross-functional influence

Construction tech / vertical SaaS

Job description

Intuit Inc. seeks a Staff/Principal Product Marketing Manager to define and build accountant and partner strategy for Construction. You will own PMM strategy for CAS practices and selling partners, and shape GTM motions that drive adoption and revenue.

This role spans customer insight, segmentation, positioning, partner strategy, content, and go-to-market execution, collaborating with Sales, Channel, Product, and Finance to create scalable, profitable growth.