Staff PM, Mobile Growth Lead for Tax App

Intuit, Inc.; San Diego (CA); On-site; USD 174,000 - 235,000; Full time

Job summary

Intuit, Inc. is seeking a Staff Product Manager to lead growth for the TurboTax mobile app, turning it from a seasonal tool into a year-round engagement channel.

You will own the strategy for mobile acquisition, activation, and retention across Do It Yourself and related offerings, collaborating with design, engineering, data science, AI, and marketing teams to deliver value early and keep customers engaged.

Qualifications

• 5+ years of hands-on product management, shipping consumer mobile apps at scale.
• Proven track record improving mobile growth metrics through experimentation and iteration.
• Experience with mobile lifecycle levers such as push notifications, deep linking, in-app messaging, widgets, or app-store optimization.
• Strong analytical skills, including SQL, dashboards, or product analytics tools.
• The ability to turn ambiguous customer and business problems into a clear strategy and roadmap that align stakeholders.
• Technical fluency to work with mobile engineers and data scientists on architecture, platform constraints, and data infrastructure.
• Strong cross-functional leadership, with the ability to influence senior partners in a matrixed organization.
• Bachelor’s degree, preferably in a quantitative or technical field.

Responsibilities

• Define the mobile growth strategy and multi-year vision for the app as a year-round engagement channel.
• Own the path from app-store discovery to onboarding to a first start and improve install-to-start conversion.
• Create reasons to open the app year-round with features like refunds, tools, and life-event prompts, using timely notifications and in-app messaging.
• Use personalization and AI to provide early, useful insights that encourage account creation and continued use.
• Identify at-risk customers and design in-app experiences to retain and re-engage them across teams.

Skills

Mobile product management

Mobile growth

Experimentation & A/B testing

Analytics (SQL, dashboards)

Education

Bachelor’s degree in quantitative/technical field

Job description

Intuit, Inc. is seeking a Staff Product Manager to lead growth for the TurboTax mobile app, turning it from a seasonal tool into a year-round engagement channel.

You will own the strategy for mobile acquisition, activation, and retention across Do It Yourself and related offerings, collaborating with design, engineering, data science, AI, and marketing teams to deliver value early and keep customers engaged.