PLG Growth Lead: Senior Staff Product Manager

Intuit, Inc.; San Francisco (CA); On-site; USD 190,000 - 278,000; Full time

Job summary

Intuit, Inc. in San Francisco is seeking a Senior Staff Product Manager to lead product-led growth for TurboTax across DIY, Do It Yourself, Do It With Me, Full Service, and Business Tax.

You’ll own a high-visibility charter to turn our product into a powerful engine for acquisition, activation, conversion, and retention. Using our data, AI, and a world-class team, you’ll build personalized journeys from first impression through start, completion, and return, giving customers a reason to choose

Qualifications

• 8+ years of hands-on product management experience shipping large-scale consumer products to millions of customers, with end-to-end ownership of core product areas.
• Proven success driving product-led growth by optimizing consumer flows and in-product experiences to improve acquisition, activation, conversion, or retention.
• Strong analytical skills, including designing and running A/B tests and using SQL, dashboards, or product analytics tools to guide decisions.
• The ability to turn ambiguous customer, business, and technical problems into a clear strategy that aligns stakeholders and drives impact quickly.
• Technical fluency to engage engineering and data science leads on architecture, AI model capabilities, and data infrastructure.
• A builder mindset, with the leadership skills to inspire multi-disciplinary teams and influence senior leaders in a matrixed organization.
• Bachelor’s degree, preferably in a quantitative or technical field.

Responsibilities

• Set the PLG strategy: Define a multi-year vision across acquisition, activation, conversion, retention, and lifetime value.
• Build AI-powered, personalized experiences: Launch intelligent growth experiences tailored to the customer’s situation.
• Drive in-product growth loops: Own nudges, intercepts, referrals, rewards, cross-sell, and lifecycle automation.
• Own results end to end: Be accountable for growth surface from discovery to iteration, including roadmap and outcomes.
• Run a rigorous experimentation engine: Design controlled experiments and user studies to measure impact.
• Balance AI impact with trust: Ensure accuracy, relevance, reliability, and customer-controlled experiences.

Skills

Product management

A/B testing

SQL

Cross-functional leadership

AI collaboration

Education

Bachelor's degree

MBA (preferred)

Job description

Intuit, Inc. in San Francisco is seeking a Senior Staff Product Manager to lead product-led growth for TurboTax across DIY, Do It Yourself, Do It With Me, Full Service, and Business Tax.

You’ll own a high-visibility charter to turn our product into a powerful engine for acquisition, activation, conversion, and retention. Using our data, AI, and a world-class team, you’ll build personalized journeys from first impression through start, completion, and return, giving customers a reason to choose