Staff Marketing Manager, Integrated Marketing

Intuit Inc.; San Francisco (CA); On-site; USD 154,000 - 229,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Intuit Inc. in San Francisco seeks a Staff Marketing Manager to own the Integrated Marketing Team mandate for an assigned line of business, orchestrating the customer and prospect experience across channels to drive net-new-to-franchise acquisition and attach across the funnel.

You will harmonize Product Marketing, channel teams, and leadership to deliver a coherent go-to-market narrative, guide activation decisions, and apply AI-driven insights to planning, performance, and testing.

Qualifications

• 6+ years of progressive marketing experience leading cross-functional GTM strategies.
• Deep understanding of small business and mid-market needs in the relevant market.
• Data-backed business cases and marketing metrics to improve funnel performance.
• Collaborates to create cohesive brand narratives across channels.
• Experience integrating AI-driven insights and martech into planning and optimization.
• BA/BS in Marketing, Business, or related field.

Responsibilities

• Own the Business Brief for the line of business, aligning roadmap, market dynamics, and activation points.
• Translate narrative into a forward-looking plan and test-and-learn agenda.
• Ensure messaging coherence across channels and align with customer journey.
• Guide budget optimization by channel based on performance and priorities.
• Frame cross-channel tradeoffs and make data-driven recommendations.
• Leverage AI-driven tools for planning, performance management, and testing.

Skills

Marketing leadership

Cross-functional GTM

AI-driven insights

MarTech tools

Brand storytelling

Education

BA/BS in Marketing, Business, or related field

Tools

AI-driven tools

MarTech platforms

Job description

Intuit's Quickbooks portfolio of Services spans multiple lines of business to serve the needs of our small business and mid-market customers and prospects. We're seeking a Staff Marketing Manager to join the Integrated Marketing Team (IMT) and own its mandate for an assigned line of business: orchestrating the customer and prospect experience across channels to drive net-new-to-franchise acquisition and attach across the funnel. This leader is the strategic connective tissue between Product Marketing, channel teams, and line-of-business leadership — ensuring one coherent go-to-market narrative and driving the specific decisions to support our significant growth goals.

Responsibilities

• Own the Business Brief for their line of business — bring together performance understanding, product roadmap sync, market and seasonal dynamics, and key inflection points into one quarterly strategic narrative, plus the specific activation decisions channels execute against.
• Drive Program & Campaign Strategic Direction — translate that narrative and live market signal into a forward-looking plan and test-and-learn agenda.
• Steward Messaging & Creative Coherence — ensure Product Marketing's positioning comes through as one coherent story across every channel, differentiated by where that customer is in the persuasion funnel. Match the customer need, and barrier, to the offering that is framed to serve their need best.
• Partner on Budget & Investment Stewardship — drive recommendations on how spend should flex across channels and over the year based on business priorities, performance, and market signals.
• Practice decision stewardship — frame cross-channel tradeoffs, surface them with the right x-functional partners, and bring a recommendation based on strong rationale.
• Bring solid grounding in AI-driven tools and insight development for program enablement, planning, performance management, strategic analysis, and testing.

Qualifications

• 6+ years of progressive marketing experience leading cross-functional GTM strategies and orchestrating decisions across channel and product teams.
• Deep understanding of small business and mid-market customer needs and the competitive landscape relevant to their assigned line of business.
• Develops robust, data-backed business cases and uses marketing metrics to improve funnel performance.
• Collaborates with peers to create cohesive, insight-driven brand narratives across channels, meeting broader marketing objectives.
• Demonstrated ability to integrate AI-driven insights and martech tools into planning, creative iteration, and channel optimization — comfortable evaluating and adopting new AI-enabled marketing capabilities as they emerge.
• Contributes to short-term strategic planning, gains alignment from peers, and addresses process improvements with velocity.
• BA/BS in Marketing, Business, or related field.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:

San Diego $154,500 - $209,000

Mountain View, CA $169,000- $229,000

San Francisco Howard Street, CA $169,000- $229,000