Staff Marketing Manager

NerdWallet, Inc; Northern (KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare benefits

Flexible vacation

New parent leave

Wellness stipend

Remote work stipend

Job summary

NerdWallet, Inc is seeking a Staff Marketing Manager to lead our email and push notification programs from end to end, partnering with Product, Engineering, Analytics, and Design to optimize experiences and ROI.

You will own channel strategy, conduct rigorous A/B testing, build scalable reporting, and mentor teammates while driving business outcomes through personalized, data-driven campaigns.

Qualifications

• 7+ years of professional data-driven marketing experience.
• Strong analytical skills with data-driven decision making; SQL/HTML familiarity is a plus.
• Experience managing budgets and reporting on KPI performance.
• Excellent collaboration skills and ability to influence without direct authority.
• Owner mentality with bias for action; AI literacy is a plus.

Responsibilities

• Own and execute email channel strategy end-to-end, including planning, launch, post-test analysis, and scaling.
• Collaborate on email/push system architecture with product, engineering, analytics, and data science.

Skills

Strong analytical skills

SQL

HTML

Budget management

Cross-functional collaboration

Influence without authority

Owner mentality

Education

Bachelor's degree in technical field or equivalent experience

Tools

Braze

Job description

At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do.

We're looking for a deeply analytical Staff Marketing Manager to help our customers navigate some of the biggest financial decisions of their lives, from choosing a credit card to refinancing a loan to building an emergency fund.

In this role, you will operate as a lead individual contributor who owns the email and push notification channel end-to-end, from strategic planning through execution, testing, and scaled program management. You’ll create and manage email and push notifications in partnership with creative and data science, optimizing for business and customer outcomes via personalization and data driven insights. You will lead through influence - partnering closely with Product, Engineering, Analytics, and Design to shape system architecture, run rigorous A/B tests, and build experiences that move business metrics. As the primary driver of channel performance, you will translate data into actionable insights and reporting results and ROI up to leadership.

This role reports to the Chief Product Officer.

Where you can make an impact:

• Own and execute email channel strategy from end-to end, including: planning, launch, post-test analysis, and program scaling and management.

• Collaborate on email and push notification system architecture with product, engineering, analytics, and data science - providing input on system architecture, objective function, and net new model development.

• Partner cross-functionally with Product, Analytics, and Design to create and test integrated user experiences and optimizations that drive impact towards business goals.

• Manage program performance and track ROI across email and push, identifying trends and reporting results to leadership.

• Drive rigorous A/B testing across creative, landing pages, and audience targeting.

• Build and maintain reporting frameworks to scale the program, constantly evaluating systems to look for opportunities.

• Effectively communicate campaign metrics, trial data, and best practices to relevant stakeholders to advise future campaign strategy.

• As an a mentor providing guidance and sharing best practices as needed to support team growth and development

• Proactively look for ways to optimize day-to-day processes to increase team and campaign velocity

Your experience:

• 7+ years of experience in a professional setting, working with data and cross functional stakeholders.

• Strong analytical skills; comfortable pulling insights from data to guide strategy and prove impact. Familiarity with SQL and / or HTML is a plus.

• Experience managing budgets and reporting on performance against KPIs.

• Excellent collaboration skills - you work well with cross-functional partners and can influence without direct authority.

• Owner mentality with a bias for action.

• AI literate, with ability to wield tools to build on your own.

• Bachelor's degree in a technical field (mathematics, economics, engineering, statistics) or equivalent experience.

Preferred Qualifications:

• Experience in fintech, consumer finance, or a regulated industry — nice to have.

• Experience with Braze Engagement platform

Where:

• This role will be remote (based in the U.S.).

• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Industry-leading medical, dental, and vision health care plans for employees and their dependents

• Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown

• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care

• Mental health support

• Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests

• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution

• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)

• Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)

Have Some Fun! (Nerds are fun, too)

• Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities

• Hackathons and team events across all teams and departments

• Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction

• Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match

Plan for your future (And when you retire on your island, remember the little people)

• 401K with 4% company match

• Be the first to test and benefit from our new financial products and tools

• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar

• Disability and Life Insurance with employer-paid premiums

If you are based in California, we encourage you to read this important information for California residents linked here.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.

NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice, as well as the Los Angeles Fair Chance Act, which requires this notice.

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

• E-Verify Participation Poster(English+Spanish/Español)

• Right to Work Poster(English) /(Spanish/Español)

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