Staff Data Scientist: Paid Marketing Optimization

Preply; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Preply, a unicorn in education technology, is expanding its Data Team to empower decision-making across marketing, product and platform. Our team collaborates to drive analysis, experimentation, causal inference and machine learning.

You’ll be embedded in cross-functional squads delivering data-driven insights and scalable solutions across channels. This Marketing Analytics Engineer role focuses on bidding optimization, creative analytics, and campaign ROI, partnering with MarTech and channel

Responsibilities

• Design our Creative Analytics framework (creative performance modeling) - Own, design and develop our Creative Analytics Framework. Drive its findings into decisions with the creative and media-buying teams, and automate detection, reporting and action with MarTech.
• Cohort maturity prediction (conversion-lag prediction) - Minimize steering delay: predict how many of today’s clicks will convert, and connect today’s spend to conversions that haven’t happened yet.
• Bidding signal optimization (value-based bidding) - Work with our channel managers and Applied AI team to improve the predicted conversion value we send to Google and Meta, iterating through which funnel events we optimise on and what predictions we attach to them.

Job description

Preply, a unicorn in education technology, is expanding its Data Team to empower decision-making across marketing, product and platform. Our team collaborates to drive analysis, experimentation, causal inference and machine learning.

You’ll be embedded in cross-functional squads delivering data-driven insights and scalable solutions across channels. This Marketing Analytics Engineer role focuses on bidding optimization, creative analytics, and campaign ROI, partnering with MarTech and channel