Senior Marketing Analytics Specialist

Prequel Solutions; Pittsburgh (Allegheny County); Remoto; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Prequel Solutions is seeking a Senior Marketing Analytics Specialist to connect campaign and customer data to business results. You will build reporting, guide performance improvements, and collaborate with an established team of analysts.

The role reports to Marketing & Brand leadership, with remote options within OH, WV, and PA and quarterly in-person meetings.

Competenze

• 5+ years in marketing analytics or related data-focused marketing.
• Hands-on Power BI and SQL proficiency.
• Ability to translate analysis into actionable business recommendations.
• Strong communication skills for non-technical and executive audiences.
• Experience unifying data from multiple systems and collaborating across teams.
• Banking/financial services experience preferred; other industries welcome.
• Experience with Google Analytics, CRM and marketing automation; Klaviyo is a plus.

Mansioni

• Analyze performance across digital advertising, email, direct mail, branch and community marketing.
• Connect data across campaigns, channels and customer segments to assess marketing effectiveness.
• Build Power BI dashboards and reports tracking acquisition costs, conversions, campaign ROI and CLV.
• Translate findings into clear recommendations on budget allocation, targeting, messaging and channel mix.
• Support customer segmentation, campaign testing, retention and cross-sell analysis.
• Present insights to marketing leadership, executives and finance partners.
• Partner with analysts, IT, agencies and vendors to improve tracking, data accuracy and reporting.

Conoscenze

Marketing analytics

Data-driven decision making

Executive communication

Cross-functional collaboration

Strumenti

Power BI

SQL

Google Analytics

Klaviyo

CRM

Descrizione del lavoro

Prequel Solutions is partnering with a company to hire a Senior Marketing Analytics Specialist. This hands-on role will connect campaign and customer data to business results, helping marketing leadership understand what is working and where to invest.

Reporting to the Marketing & Brand Manager, you’ll build reporting, guide performance improvements and collaborate with an established team of customer insights analysts. This role has no direct reports.

Responsibilities

• Analyze performance across digital advertising, email, direct mail, branch and community marketing.
• Connect data across campaigns, channels and customer segments to assess marketing effectiveness.
• Build Power BI dashboards and reports tracking acquisition costs, conversions, campaign ROI and customer lifetime value.
• Translate findings into clear recommendations on budget allocation, targeting, messaging and channel mix.
• Support customer segmentation, campaign testing, retention and cross-sell analysis.
• Present insights to marketing leadership, executives and finance partners.
• Partner with analysts, IT, agencies and vendors to improve tracking, data accuracy and reporting.

Qualifications

• 5+ years of experience in marketing analytics, performance measurement or a related data-focused marketing role.
• Hands-on Power BI experience and working knowledge of SQL.
• Demonstrated ability to turn analysis into business recommendations and measurable results.
• Strong communication skills, including presenting findings to non-technical and executive audiences.
• Experience combining data from multiple systems and working collaboratively across teams.
• Banking or financial services experience preferred; strong candidates from other industries will be considered.
• Google Analytics, CRM and marketing automation experience helpful; Klaviyo familiarity is a plus.

The Opportunity

Shape the marketing measurement approach, build reporting capabilities and directly influence business decisions in a collaborative environment. Remote work is available within Ohio, West Virginia, Pennsylvania, with quarterly in-person meetings.