Sr. WW Data & AI Specialist, Campaigns & Field Activations, Data & AI GTM (AWS)

Amazon; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Job summary

Amazon is seeking a Sr. WW Data & AI Specialist, Campaigns & Field Activations, Data & AI GTM in San Francisco.

You will own and evolve campaigns that help AWS customers adopt AI and data services, working at the intersection of product marketing, sales enablement, and product. You will design scalable outreach, leverage AI agents, and measure results to accelerate pipeline growth across thousands of accounts, collaborating with product teams, field sales, demand marketing, analytics, and

Qualifications

• Experience designing and executing data-driven campaigns.
• Familiarity with AI-powered marketing tools.
• Ability to collaborate across product marketing, sales enablement, and product.

Responsibilities

• Own end-to-end campaign strategy and measurement for Data & AI service categories.
• Design scalable outreach mechanisms that activate field sales teams across thousands of accounts.
• Build and refine targeting frameworks using consumption data and signals to drive pipeline growth.

Job description

Sr. WW Data & AI Specialist, Campaigns & Field Activations, Data & AI GTM

Job ID: 10521296 | Amazon Web Services, Inc.

Are you excited about turning data signals into customer action at scale? We're looking for a Sr. WW Data & AI GTM Specialist to own and evolve campaigns that help AWS customers adopt AI and data services. You'll sit at the intersection of product marketing, sales enablement, and product, designing and running campaigns that identify the right customers, deliver the right message, and drive measurable pipeline growth. Increasingly, you'll leverage AI agents to amplify campaign reach, personalize outreach, and accelerate conversion at a pace that manual motions alone cannot achieve.

This isn't traditional business development where you manage a handful of named accounts. Instead, you'll design scalable outreach programs, from propensity-based targeting to agent-driven multi-touch sequences, that reach thousands of accounts simultaneously. You'll work with product teams, field sales leaders, demand marketing, analytics, and third-party AI agent providers to translate product launches into campaigns that convert. You'll own the full campaign lifecycle, from signal identification through pipeline conversion, and you'll continuously improve outcomes using data, experimentation, and agentic automation.

What sets this role apart is the combination of strategic, global-scale thinking, hands-on execution, and fluency with AI-powered tooling. You'll define which customers to target, craft positioning that resonates, build campaign infrastructure that includes AI agents delivering personalized recommendations into seller workflows, and measure the results. You'll influence how AWS's field sales force engages with AI services at scale, making it easier for sellers to have the right conversations with the right customers at the right time. You'll evaluate, integrate, and interact with third-party agent ecosystems to extend campaign capabilities beyond what internal systems provide.

Key job responsibilities

• Own end-to-end campaign strategy and execution for Data & AI service categories, from customer signal identification and propensity modeling through messaging, channel selection, and conversion measurement
• Design and operate scalable outreach mechanisms that activate field sales teams (Account Managers, Inside Sales) on high-propensity customer opportunities across thousands of accounts
• Build and refine targeting frameworks using consumption data, firmographic signals, competitive intelligence, and product usage patterns to