Sr. VP Sales & Marketing

Kaercher Used Equipment GmbH; Aurora (CO); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Medical, Dental, and Vision plan

Paid Holidays (11 per year)

Flexible PTO for exempt employees

Generous PTO for non-exempt employees

HSA, FSA and 401K matching plans

Paid sick time, disability insurance

Job summary

Alfred Kärcher SE & Co. KG in Aurora, CO seeks an experienced Senior Sales and Marketing Leader to define GTM strategies for professional equipment and aftermarket parts. You will lead multi-channel sales across dealer networks, distributors, and national accounts, driving growth and brand positioning.

The role requires 12+ years of senior leadership in industrial equipment, strong P&L experience, and willingness to relocate to Aurora, CO with a base salary of $200,000–$250,000 plus incentives.

Qualifications

• 12+ years of senior sales and marketing leadership in industrial equipment, heavy machinery, or capital goods.
• Deep domain expertise managing independent dealer networks and aftermarket parts distribution models.
• Proven success managing multi-site teams and complex P&L responsibilities exceeding $150M.
• Strong financial acumen in equipment financing, dealer floor-plan structures, and capital lease management.

Responsibilities

• Define and execute Go-to-Market strategies for Professional Pressure Washer and Aftermarket Parts & Accessory brands.
• Lead multi-channel sales performance across independent dealer networks, distributors, and direct national enterprise accounts.
• Drive high-growth strategies for the Spraymart aftermarket division to maximize recurring revenue streams.
• Direct industrial brand positioning, digital lead generation, and targeted field trade show strategies.
• Partner with Product Management, Service, and Finance to align customer feedback with product roadmaps and EBITDA goals.

Skills

Senior sales leadership

Marketing leadership

Industrial equipment knowledge

Dealer networks

P&L management

Education

Bachelor’s degree in business, Engineering, or Industrial Management

Job description

Base Salary: $200,000 – $250,000 annually, commensurate with experience, plus performance-based incentive opportunities; relocation to Aurora, CO is required for out-of-state candidates.

The deadline to submit applications is initially set for Monday November 23rd, 2026. However, the application period is subject to potential extensions or closure at any time without prior notice, especially once a sufficient pool of qualified applicants has been obtained.

This is how you WOW:

• Define and execute Go-to-Market strategies for Professional Pressure Washer and Aftermarket Parts & Accessory brands.
• Lead multi-channel sales performance across independent dealer networks, distributors, and direct national enterprise accounts.
• Drive high-growth strategies for the Spraymart aftermarket division to maximize recurring revenue streams.
• Direct industrial brand positioning, digital lead generation, and targeted field trade show strategies.
• Partner with Product Management, Service, and Finance to align customer feedback with product roadmaps and EBITDA goals.

It would be WOW if you would bring this in:

• 12+ years of senior sales and marketing leadership in industrial equipment, heavy machinery, or capital goods.
• Deep domain expertise managing independent dealer networks and aftermarket parts distribution models.
• Proven success managing multi-site teams and complex P&L responsibilities exceeding $150M.
• Strong financial acumen in equipment financing, dealer floor-plan structures, and capital lease management.
• Bachelor’s degree in business, Engineering, or Industrial Management
• Willingness to travel up to 40%.
• Medical, Dental, and Vision plan
• Paid Holidays (11 per year)
• Flexible PTO for exempt employees; generous PTO for non-exempt employees
• HSA, FSA and 401K matching plans
• Paid sick time, as well as short- and long-term disability insurance

This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. These may be added, removed, changed or reassigned as needed to accommodate business requirements. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

We are an Equal Opportunity / Affiant Action employer – M/F/Disabled/Veteran

Together towards a clean world.

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At Kärcher, a team of 15,330 people in 80 countries is working together to make the world a cleaner place. As a family company with a focus on sustainability, we firmly believe that the important things in life need extra care to ensure they stand the test of time and preserve their value in future too. We offer WOW solutions around the world for cleaning and care. In the everyday and in the extraordinary. With WOW products and WOW services.

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