Director, Creator Strategy

teamwass; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

THE-TEAM is a global marketing and talent management company seeking a Director, Creator Strategist to unlock consumer insights, connect with cultural trends, and develop strategies for the creator economy. Hybrid in-office 3x/week from LA or Dumbo, Brooklyn.

You will lead creator strategy, guide campaigns, grow the discipline, and translate data into actionable brand opportunities for national/global brands in tech or QSR.

Qualifications

• 5-10 years of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
• Agency experience with national/global brands, especially in tech or QSR.
• Ability to work independently and lead cross-functional teams.
• Strong analytical and storytelling skills.

Responsibilities

• Creative Brief Development – distill consumer, category, culture insights into actionable strategies for client projects.
• Scoped Creator Strategy – lead high-level creator strategy, identity archetypes and tiering.
• Business Development – contribute to pitches and transition new business to teams.
• Grow the Creator Strategy discipline – build the team, processes and educate talent.
• Keep the company on the Creator industry forefront – share platforms, trends, and thought leadership.

Skills

Creator strategy

Creator partnerships

Digital strategy

Analytical skills

Communication

Job description

THE-TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes.

Shaped by our belief in the unifying power of sports, music and entertainment, THE-TEAM leads with intelligence, ideas and influence. For more information, please visit the.team .

Job Summary

THE-TEAM is a global marketing and talent management company where cultural expertise meets strategic excellence. Our Creator Marketing team pioneers innovative creator partnerships for some of the world's most recognizable brands. We're seeking a Director, Creator Strategist who understands how to unlock consumer insights, connect them with cultural and industry trends, and develop compelling strategies that drive impact in the creator economy. If you're someone who instinctively understands why certain creators capture audiences' attention, can predict emerging cultural movements, and can transform these insights into meaningful brand opportunities-this role is for you. This is a full-time role that is hybrid in office 3x/week from either the LA or Dumbo, Brooklyn office.

Job Overview

• Creative Brief Development - Work collaboratively with the insights and analytics team, account and creative teams to distill the key information from consumer, category, culture and company into actionable insights for substantial client projects.
• Scoped Creator Strategy - Leads high-level, long-term creator strategy and vision, including campaign planning, creator archetype and tier identification.
• Business Development - Core contributor to new business response development; including preparation and delivery of pitches - particularly around strategic upfront and creative set-up- and the transition of new business wins to teams.
• Establish and Grow the Discipline at The Team - Develop the practice and approach to creator strategy at The Team. Identify and communicate ways to build and grow the team, the department and its processes and educate and develop talent.
• Keep the company on the Creator industry forefront - Identify opportunities for learning and sharing with our team, clients and prospects about platforms, innovation, trends, audience, culture (i.e. thought leadership, trend reports, workshops, etc.).

What You'll Do

• A foundation in brand strategy, mixing creative thinking and data-driven decision-making.
• A passion for internet culture and active engagement with digital communities.
• Natural ability to spot emerging creators and trends before they break.
• Can provide strategic POVs on platform updates and industry shifts.
• Experience in content creation, community management, or creator partnerships is a bonus.
• Understanding of both macro and micro creator dynamics & when to tap different tiers of creators.
• 5-10 years of experience in creator strategy, creator partnerships, digital strategy, or social-led brand strategy.
• Agency experience, experience working with national/global brands especially in tech or QSR.
• Ability to work independently, proactively identify opportunities and drive innovation.
• Ability to identify and define business problems, issues, and demonstrate an intuitive ability to discern the most important areas of opportunity.
• Proactive and curious with an ability to identify and mine potential data sources across the organization and industry.
• Have strong perspectives on a brand's consumer, category, business strategies and culture.
• Develop creative strategic solutions that address the client's business challenges/ goals.
• Strong analytical, problem-solving, skills that can ultimately weave findings into a cohesive and compelling story.
• Impeccable communications, presentation and listening skills.
• A proven collaborator who is solution-oriented, organized and detail-oriented.
• Demonstrated ability to be an effective leader in a cross-functional team environment.
• Self-motivated, with an aptitude to function in a high-demand, performance-driven environment.
• Deep understanding of creator ecosystems across all major platforms, including TikTok, Instagram, YouTube, and emerging spaces.
• A strong POV on creator marketing best practices.
• Proven track record of trend forecasting and cultural analysis that informs strategic recommendations.
• Ability to transform platform and creator performance data into actionable insights.
• Has strong perspectives about which brands are winning (and losing) in creator culture.
• Naturally stays on top of platform updates and feature releases.
• Has a sixth sense for emerging cultural movements and their impact o