Digital Merchandising Lead

Nordic-Naturals; Watsonville (CA); On-site; USD 100,000 - 140,000; Full time

Job summary

Nordic Naturals seeks a Digital Merchandising Lead to drive organic content strategy across DTC and retailer eCommerce channels. You will ensure accuracy, optimize user experience, and align content with channel needs while collaborating with brand marketing, web, sales, and creative/regulatory teams.

The ideal candidate brings a strong interest in evolving digital media tech, a strategic mindset, and an analytical approach to improve engagement, conversion, and search performance.

Qualifications

• 3+ years experience in eCommerce content strategy
• Experience with eCommerce retailers and/or DTC channels
• Proficient with MS Office; advanced Excel and PowerPoint
• Experience with content syndication/PIM tools (Syndigo, Salsify)

Responsibilities

• Own organic content strategy across eCommerce channels within brand guidelines
• Coordinate updates with brand marketing, web, sales and creative/regulatory teams
• Ensure content is brand-safe, optimized for search engines and user experience
• Leverage metrics to maximize engagement and purchase intent
• Develop process improvements for PIM syndication and automation

Skills

Advanced Excel

PowerPoint skills

Content syndication/PIM tools

Analytical mindset

MS Office

Tools

Syndigo

Salsify

Job description

At Nordic Naturals we respect each individual for their uniqueness and the value they bring to our organization. We place an emphasis on self-empowerment and positive inner development. Our practices instill values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives.

POSITION SUMMARY

As a member of the DTC eCommerce Sales team, the Digital Merchandising Lead will assume responsibility for organic content strategy and updates across eCommerce channels. They will ensure all content is accurate and optimized for user experience, as well as aligned to the needs of each specific channel.Beyond executing updates, they will work with cross-functional stakeholders across brand marketing, web, sales, and creative/regulatory to ensure all content is brand-safe and optimized for search engines and agentic models.The ideal candidate will bring a strong interest in evolving digital media technology, as well as a strategic mindset and bias for action. They will bring an analytical mindset, understanding how engagement and conversion metrics are impacted by content strategy.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

• Own organic content strategy (within the brand guideline framework), creative briefing and implementation across retailer brand stores, organic PDP content, A+ content, review syndication. Set standard for eCommerce merchandising across channels (eRetailers + DTC) optimizing the digital shelf through continuous experimentation
• Assortment, competitive, promo strategy, analysis, and recapping; working cross-functionally with brand teams, DTC sales & ops and performance marketing
• Assists in Product Information Management (PIM) syndication across channels, developing process improvements to increase efficiency with PIM coordinator
• Strong understanding of media & conversion metrics, and ability to use insights to maximize engagement and purchase intent
• Future-forward mindset, deep interest in bringing new tool and platform product updates to enhance automation and high-volume content updates

POSITION QUALIFICATIONS

Skills & Tools:

• Must be proficient with MS Office and have advanced Excel and PPT skills (Pivot Tables + charts, VLookups, Macros)
• Experience with content syndication/PIM tool, owning updates across major eCommerce platforms for a 100+ product portfolio (Syndigo, Salsify)

Competency Statements

• Positive - Ability to view all situations with a positive attitude.
• Accountable – takes ownership for responsibilities, acknowledges and learns from mistakes
• Innovative - Ability to look beyond the standard solutions and "think outside the box".
• Independent – Must be self-motivated and able to manage obligations without direct supervision
• Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea.
• Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely.
• Customer Oriented - Ability to take care of the customers’ needs while following company procedures.
• Conceptual Thinking - Ability to think in terms of abstract ideas
• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
• Project management - Ability to organize and direct a project to completion.
• Enthusiastic - Ability to bring energy to the performance of a task.
• Self Motivated - Ability to be internally inspired to perform a task to the best of ones ability using his or her own drive or initiative.

Other Requirements:

• 3+ years experience in eCommerce content strategy, ideally in a CPG vertical
• 3+ years working with eCommerce retailers and/or DTC sales channels (Amazon, Target, Walmart, DTC sites)