Sr. Social Media Manager

HKS, Inc.; New York (NY); On-site; USD 122,000 - 176,000; Full time

Job summary

HKS, a leading architecture and planning firm, seeks a Senior Social Media Manager to develop and execute a dynamic social media strategy. The ideal candidate will enhance the firm's global brand presence through innovative content and engagement across various platforms, leveraging analytics to drive measurable business outcomes.

Qualifications

• 8+ years of professional experience in social media or digital marketing.
• Deep expertise across major social media platforms.
• Strong writing and editing skills.

Responsibilities

• Lead the creation and execution of a cross-platform social media strategy.
• Collaborate with teams to create multi-format content.
• Monitor competitor activity and best practices.

Skills

Social media strategy

Content creation

Audience engagement

Analytics

Collaboration

Education

Bachelor’s degree

Tools

Sprout Social

Asana

Figma

Adobe Creative Suite

Microsoft Office

Job description

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Overview

HKS is seeking a dynamic and strategic Senior Social Media Manager to lead the development and execution of a forward-thinking, metrics-driven social media strategy. This role is responsible for building HKS’s global brand presence, amplifying the work of our practice areas and geographies and driving engagement that delivers measurable business outcomes. The ideal candidate is a collaborative, insights-driven leader with a deep understanding of social media trends, content strategy, audience engagement and analytics.

Responsibilities

• Lead the creation and execution of a proactive, cross-platform social media strategy aligned with HKS’s brand and business priorities.
• Collaborate closely with writers, designers and producers to create compelling, multi-format content (copy, graphics, animation, video).
• Own and manage the content planning process and editorial calendar for all social media channels.
• Continuously assess new channels, tools and approaches to strengthen our digital footprint.
• Ensure brand consistency and quality across all social media platforms, adhering to HKS brand and editorial guidelines.
• Stay at the forefront of social media trends, tools and emerging technologies to keep HKS’s digital presence fresh and competitive.
• Proactively surface new opportunities to elevate the brand and build community.
• Monitor competitor activity and best practices across the AEC industry and beyond.
• Build and maintain vibrant communities across all social platforms (e.g., LinkedIn, Instagram, YouTube, X/Twitter, Facebook).
• Lead social listening efforts to identify audience insights, inform strategy, and respond to relevant conversations.
• Develop toolkits, training, and educational resources to elevate the social media acumen of HKS team members and help them activate their personal channels effectively.
• Define and track success through key performance indicators (KPIs), using social media analytics to measure ROI and optimize performance.
• Regularly report results, provide insights, and adjust strategies to improve reach, engagement, and conversion.
• Regularly report results, provide insights, and adjust strategies to improve reach, engagement, and conversion.
• Align social media analytics with broader digital and business development metrics to demonstrate impact.
• Work cross-functionally with Marketing, Communications, PR, Business Development, and regional offices to align messaging and campaigns.
• Ensure integration between social media and other digital channels (website, email, etc.) to maximize content reach and campaign impact.
  
  

Qualifications

• Bachelor’s degree or equivalent work experience.
• 8+ years of professional experience in social media, digital marketing, or communications.
• Deep expertise across major social media platforms and tools (Sprout Social, Asana, native analytics, etc.).
• Strong writing and editing skills, with an eye for visuals and storytelling.
• Experience developing content that drives brand awareness and business engagement.
• Proficiency in Figma, Adobe Creative Suite, and Microsoft Office; video production or editing experience a plus.
• Experience in the AEC industry or with a professional services brand is highly preferred.
• Demonstrated ability to lead through influence, manage multiple priorities, and thrive in a fast-paced environment.
• Strong collaboration, communication, and presentation skills.
• Champion HKS’s values of design excellence, diversity, and sustainability.
• Act with a service mindset, cultivating internal and external relationships with professionalism and integrity.
• Inspire a learning culture through mentoring, feedback, and collaborative innovation.
• Support firmwide initiatives including J.E.D.I. (Justice, Equity, Diversity & Inclusion) and ESG goals.
  
  

If you currently work for HKS, please submit your application via the Internal Careers Portal.

HKS is an EEO/AA Employer: M/F/Disabled/Veteran

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Architecture and Planning

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