Senior Social Media Manager

Dashlane; New York (NY); Hybrid; USD 130,000 - 152,000; Full time

Job summary

An established industry player is seeking a Senior Social Media and Community Manager to enhance their online presence. This role involves developing a comprehensive social media strategy, creating engaging content, and managing community interactions across various platforms. You will work closely with the marketing team to grow brand awareness and trust among IT leaders while supporting a loyal user base. If you are passionate about social media and have a knack for simplifying complex topics, this is an exciting opportunity to drive impactful change in a dynamic environment.

Qualifications

• 4+ years of B2B tech experience, especially marketing to IT leaders.
• Expert in channel strategy and content creation.

Responsibilities

• Develop a holistic social media strategy aligned with marketing goals.
• Create engaging content and manage community interactions.

Skills

B2B Marketing

Content Creation

Social Media Strategy

Community Management

Customer Engagement

Writing Skills

Analytical Skills

Tools

Social Publishing Tools

Analytics Tools

Job description

About Dashlane

Dashlane’s mission is to deliver the credential security every business and employee needs to thrive. Our top-rated platform pairs enterprise-grade security with consumer-grade design, empowering everyone to be part of the credential security solution. More than 24,000 organizations and millions of individuals globally use Dashlane to secure and manage their credentials while building toward a passwordless future.

At Dashlane, we drive innovation and value learning, strive for excellence in everything we do, and thrive as one team. Learn more about life at Dashlane, including how we work, how we hire, and the benefits of being a Dashlaner.

About The Role

The Senior Social Media and Community Manager is responsible for managing Dashlane’s external voice across platforms. This role will oversee day-to-day community management across social platforms, develop and execute our social media strategy, create engaging content, and foster a strong online community as part of the broader Global Corporate Communications and Marketing team.

With Dashlane’s mission to provide complete credential security to businesses worldwide, you’ll be focused on growing brand awareness and trust with IT and security leaders, while also being an ally to our loyal user base. Dashlane protects both businesses and consumers, so you’ll need experience talking to a technical crowd and simplifying complex topics.

Location:

You will be based in our NYC office in a hybrid capacity with 3 days in our office. You can also be based in the Boston Area.

Responsibilities

1. Develop a holistic social media and community management strategy in service of Dashlane’s marketing goals
2. Create and deploy engaging content across our various social media platforms
3. Lead day-to-day social posting and community management, including customer troubleshooting and issue handling (particularly on Reddit), in close partnership with our customer success team and subject matter experts
4. Set the social plan and editorial calendar for product launches, brand campaigns, events, reports and other integrated marketing moments
5. Lead social metrics tracking and reporting to Dashlane leadership
6. Work closely with paid social media team as part of overall marketing strategy
7. Continuously seek ways to enhance the impact of our social media presence

Requirements

1. 4+ years of B2B tech experience is a must, with experience marketing to IT leaders
2. Expert in channel strategy, content creation, and message prioritization
3. Proven track record of building brand awareness and engagement with IT leaders

We’re Also Looking For

1. Proficiency with social publishing and analytics tools
2. A fast learner with a hunger to learn a new business and product
3. Self-starter that will take ownership of the social program and proactively drive its success
4. Excellent writing skills with keen attention to detail
5. Experience in social strategy and planning
6. Strong understanding of social media platforms and analytics tools
7. An ability to adapt to change quickly, operating with minimal process and structure
8. An understanding of how social media fits into a company’s overall marketing strategy
9. Basic knowledge of visual design
10. Experience in security is a plus

Salary Range: $130,000 - $152,000 in base salary

Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane. We also include equity in all compensation packages and believe 100% of Dashlaners should have an option to purchase ownership in the company and benefit from what we hope will be a lot of upside growth.

Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners. We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.

Diversity, Equity, Inclusion And Belonging At Dashlane

As a truly international company—founded in France and distributed across France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here.

Your Interview Experience

To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.