Senior Social Media Manager

Good Inside; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Job summary

An innovative company is seeking a Senior Social Media Manager to lead digital storytelling and social media operations. This role involves creating engaging content, analyzing performance metrics, and developing strategies to grow social media presence across platforms. You'll work closely with cross-functional teams to ensure cohesive messaging while mentoring a talented social media team. If you are passionate about leveraging technology to empower families and want to make a lasting impact, this is the opportunity for you. Join a forward-thinking team dedicated to transforming parenting and making a difference in society.

Benefits

Competitive Compensation

Company Equity

Generous time off

Flexible hybrid work environment

High-performing team

Work-life balance initiatives

Qualifications

• 6+ years in social media experience required.
• Proven success in managing major social media channels.

Responsibilities

• Develop and execute comprehensive social media strategies.
• Mentor a social media team and analyze performance metrics.

Skills

Social Media Management

Creative Storytelling

Data-Driven Insights

Project Management

Analytical Skills

Communication Skills

Audience Development

Education

Bachelor's degree in Marketing

Equivalent experience

Tools

Social Media Analytics Tools

Content Creation Tools

Job description

Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents.

Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.

At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change.

The Opportunity

We're seeking a results-driven Senior Social Media Manager to strategically lead our digital storytelling and social media operations. The ideal candidate will combine creative storytelling, data-driven insights, and strategic audience development expertise. In this role, you'll be responsible for developing and executing comprehensive social media strategies across all platforms, creating compelling, platform-optimized multimedia content that drives engagement. You'll design and implement audience growth initiatives with measurable KPIs, continuously analyzing performance metrics to refine content and engagement strategies. This position requires managing and mentoring a social media team, establishing best practices and creative standards, while collaborating closely with marketing, brand, and creative teams to ensure cohesive messaging. The successful candidate will track and report on social media performance and audience insights, bringing a strategic and creative approach to our digital communication efforts.

This role reports to the Director of Content & Brand, and is a hybrid role with three days a week onsite at our office in Midtown Manhattan.

What You’ll Own

Social:

• Launch new strategic social channels to expand our digital footprint - such as TikTok, Facebook, YouTube & X
• Develop and implement data-driven social media strategies across all social platforms
• Create and oversee performance-driven social media campaigns aligned with marketing initiatives
• Analyze social media metrics and use insights to optimize content and strategies
• Stay current with social media trends and best practices, including the use of AI
• Mentor and lead a team of freelance and full-time employees
• Collaborate with cross-functional teams to develop cohesive social media content
• Set specific objectives and report monthly on social media initiatives

Your Skills & Experience

• 6+ years in social media experience
• Bachelor's degree in Marketing, Media Production or a related field or equivalent experience
• Proven success in launching, growing, and managing major social media channels
• Proficiency in social media management and strategy, particularly for Instagram, TikTok, and YouTube
• Strong analytical skills and experience with social media analytics tools
• Demonstrated ability to create engaging, platform-specific content
• Strong project management skills with the ability to meet deadlines in a fast-paced environment
• Excellent communication and interpersonal skills, with the ability to work effectively with various stakeholders
• Creative storytelling abilities and a keen eye for engaging, shareable content
• Owns challenges and drives solutions with confidence
• Communicates directly and effectively and pursues the truth, even in difficult moments
• Is motivated and driven by ambitious goals
• Adapts quickly, taking on various responsibilities with enthusiasm
• Embraces periods of intensity and knows when to shift gears
• Is career-driven and aspires to grow
• Is passionate about Good Inside's mission and eager to make a real impact

What We Offer

• Competitive Compensation: base salary for this role will be $120,000-$130,000 annually
• Company Equity
• Generous time off and work-life balance initiatives
• Flexible hybrid work environment
• A high-performing team committed to transforming parenting
• A culture that values direct communication, embraces challenges, and celebrates wins

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone.