Sr. Sales Executive - Large Group- Remote in FL

Sentara Health; Florida; On-site; USD 93,000 - 137,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401k/403B with employer match

Paid time off & sick leave

Parental & family care leave

Education assistance / student loan

Job summary

AvMed, a division of Sentara Health, is seeking a results-driven Large Group Sales Executive for the Tampa, Orlando, Central Florida and North Florida region. You will drive new business growth, cultivate broker partnerships, and manage end-to-end sales cycles from prospecting through implementation.

The role requires 7+ years in healthcare sales, a Florida health insurance license, and strong knowledge of fully insured, self-funded, and level-funded plans.

Qualifications

• Bachelor's degree required or 11 years of related experience with strong business acumen.
• Florida 2-40 Health Insurance License or equivalent; obtain 2-15 Life & Health license if needed.
• Must obtain L-HIL or L-LIFEHI within 90 days of hire; Florida Driver's License required.

Responsibilities

• Drive new business growth in the Tampa, Orlando, Central & North Florida territory.
• Cultivate broker and consultant relationships to generate profitable new business.
• Manage full sales cycle: prospecting, qualification, proposal, negotiation, implementation and close.
• Lead complex sales including RFPs/ITNs and final presentations to executives and HR leaders.
• Monitor market trends and provide marketplace intelligence to leadership.

Skills

Health insurance expertise

Business development

Broker relationships

RFP management

Negotiation

Education

Bachelor's degree

HS diploma + 11 years experience

Florida 2-40 Health Insurance License

L-HIL or L-LIFEHI within 90 days

Florida Driver's License

Job description

Location

Doral, FL

Work Shift

First (Days)

Territory

Tampa, Orlando, Central Florida & North Florida (Jacksonville)

AvMed Overview

AvMed, a division of Sentara Health in the Florida Market, is looking to hire a Large Group Sales Executive / Commercial Health Insurance in the Tampa, Orlando & North Florida area.

Key Responsibilities

Drive New Business Growth

• Develop and execute a territory growth strategy focused on employer groups with 51+ eligible employees.
• Cultivate relationships with brokers, consultants, and employer decisionmakers to drive profitable new business.
• Manage the entire sales cycle from prospecting and qualification through proposal, negotiation, implementation, and close.
• Identify and pursue opportunities through broker partners, direct prospecting, networking, and community engagement.
• Consistently meet or exceed membership, revenue, and sales growth goals.

Build Elite Broker Relationships

• Serve as a trusted advisor to brokers, consultants, and strategic partners.
• Conduct regular broker visits and agency meetings throughout the territory.
• Educate broker partners on products, funding arrangements, network offerings, wellness programs, and value-added services.
• Develop and execute joint business plans with key agencies and consulting firms.
• Maintain strong visibility and influence within the Florida broker community.

Lead Complex Sales Opportunities

• Manage RFPs, ITNs, and finalist presentations from start to finish.
• Collaborate with underwriting, implementation, client management, and operations teams to develop competitive solutions.
• Present solutions to executives, HR leaders, CFOs, benefit committees, and other key stakeholders.
• Negotiate plan offerings and pricing strategies within established guidelines.
• Ensure a seamless transition from sale to implementation.

Be a Market Leader

• Represent AvMed at industry events, professional associations, chambers of commerce, and community functions.
• Monitor healthcare industry trends, regulatory changes, funding innovations, and competitive market activity.
• Identify opportunities to expand broker relationships and increase market share.
• Provide leadership with marketplace intelligence and competitive insights.

What Makes You Successful

You are a relationship-focused sales professional who combines strong health insurance expertise with exceptional business development skills.

You understand:

• Fully Insured Plans
• Level-Funded Solutions
• Self-Funded Programs
• Employer Benefits Strategies
• Broker & Consultant Distribution Channels
• RFP and Procurement Processes
• Healthcare Industry Trends & Competitive Positioning

You know how to influence decisionmakers, solve business challenges, and position innovative healthcare solutions that deliver value to employers and employees alike.

Education

• Bachelor's degree and 7 years related experience (required) or
• HS grad and 11 years related experience. Related years of experience includes Business Acumen, Customer Relation, leadership, Health Insurance Industry, Employee Benefits, Sales Representative or related field. (required)
• Must obtain a L-HIL or L-LIFEHI within 90 days of hire.

Certification

• Must obtain a Florida 2-40 Health Insurance License within 90 days of hire or the broader 2-15 Health & Life License.
• Valid Florida Driver's License required.

Experience

• Minimum 7 years of healthcare sales experience required.
• Commercial employer group sales experience required.
• Demonstrated success selling through brokers and consultants.
• Experience managing RFPs, ITNs, finalist presentations, negotiations, and implementations.
• Strong understanding of the Florida health insurance marketplace and competitive landscape.
• Established relationships with broker agencies and consulting firms highly preferred.

Why AvMed?

At AvMed, a division of Sentara Health, you'll join a mission-driven organization dedicated to improving the health and well‑being of individuals and communities. You'll have the opportunity to work alongside industry experts, build meaningful relationships, and make a measurable impact on healthcare access and outcomes across Florida.

If you're ready to take your sales career to the next level and help shape the future of employer-sponsored healthcare, apply today.

Keywords

Talroo- Health Plan, Large Group Sales , Health Insurance Sales, 215 License, Employee Benefits, Commercial Health Plans, Broker Relations, Consultant Relations, Group Medical Insurance ,Self-Funded Plans, Level-Funded Plans, Fully Insured Plans, RFP Management, ITN Management, Employer Healthcare, Benefits Consulting, Business Development, Territory Sales, Healthcare Sales Executive, Florida Health Insurance, Group Benefits, B2B Sales, Producer Relations, Health & Life License, Membership Growth, Strategic Sales ,Account Development

Salary

We provide market‑competitive compensation packages, inclusive of base pay, incentives, and benefits. The base pay range for full‑time employment is $93,350.40 - $136,552.00 annually. Additional compensation may be available for this role, such as shift differentials, on‑call pay, shift premiums, extra‑shift incentives, or bonus opportunities. Compensation within the range may vary based on qualifications, experience, location, market conditions, and business needs. Note: If an annual salary is posted, it is based on a full‑time colleague working 2,080 hours annually. Sentara offers a comprehensive benefits package, including medical, dental, vision, life and disability insurance; 401(k)/403(b) with employer match; paid time off (vacation, sick time, and holidays); paid parental and military leave; educational assistance or student loan repayment; and voluntary benefits.

Benefits

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Pet Insurance
• Legal Resources Plan
• Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.

Equal Opportunity Employer

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000‑member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

Mission

In support of our mission "to improve health every day," this is a tobacco‑free environment.

Remote Work Availability

For positions that are available as remote work, Sentara Health employs associates in the following states: Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.