Sr. Sales Executive, Large Group

Sentara Health; Orlando (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

AvMed, a division of Sentara Health, is hiring a Large Group Sales Executive to drive growth in Florida's employer market, with focus on broker relationships and complex sales cycles across Tampa, Orlando, and North Florida.

The role requires deep knowledge of group health insurance, broker distribution, and employer-sponsored benefits, with responsibilities from prospecting to close and implementation.

Qualifications

• Minimum 7 years healthcare sales experience.
• Commercial employer group sales experience required.
• Proven track record selling through brokers and consultants.
• Experience managing RFPs, ITNs, negotiations, and implementations.
• Must obtain Florida 2-40 Health Insurance License within 90 days or Florida 2-15 License.

Responsibilities

• Develop and execute territory growth strategy focused on employer groups with 51+ employees.
• Cultivate broker, consultant, and employer relationships to drive new business.
• Manage full sales cycle from prospecting through close and implementation.
• Lead complex opportunities with underwriting, client management, and operations teams.
• Represent AvMed at industry events and maintain strong broker visibility in Florida.

Skills

Broker relationships

Strategic sales

Healthcare sales

RFP/ITN management

Executive communication

Education

Bachelor's degree

HS diploma + experience

Job description

AvMed, a division of Sentara Health in the Florida Market, is looking to hire a Large Group Sales Executive / Commercial Health Insurance in the Tampa, Orlando & North Florida area.

AvMed is seeking an experienced and results-driven Large Group Sales Executive to lead growth within Florida's commercial employer market.

This is an exceptional opportunity for a top-performing health insurance sales professional who thrives on developing broker relationships, closing complex opportunities, and helping employers deliver high-quality healthcare solutions to their employees.

We're looking for a strategic seller with deep expertise in group health insurance, broker distribution, and employer-sponsored benefits, who can confidently navigate sophisticated sales cycles while building long-term partnerships throughout the Florida market.

If you have a proven track record of success selling to employer groups, strong market relationships, and a passion for driving growth, we want to hear from you.

Key Responsibilities:

Drive New Business Growth

• Develop and execute a territory growth strategy focused on employer groups with 51+ eligible employees.
• Cultivate relationships with brokers, consultants, and employer decisionmakers to drive profitable new business.
• Manage the entire sales cycle from prospecting and qualification through proposal, negotiation, implementation, and close.
• Identify and pursue opportunities through broker partners, direct prospecting, networking, and community engagement.
• Consistently meet or exceed membership, revenue, and sales growth goals.

Build Elite Broker Relationships

• Serve as a trusted advisor to brokers, consultants, and strategic partners.
• Conduct regular broker visits and agency meetings throughout the territory.
• Educate broker partners on products, funding arrangements, network offerings, wellness programs, and value-added services.
• Develop and execute joint business plans with key agencies and consulting firms.
• Maintain strong visibility and influence within the Florida broker community.

Lead Complex Sales Opportunities

• Manage RFPs, ITNs, and finalist presentations from start to finish.
• Collaborate with underwriting, implementation, client management, and operations teams to develop competitive solutions.
• Present solutions to executives, HR leaders, CFOs, benefit committees, and other key stakeholders.
• Negotiate plan offerings and pricing strategies within established guidelines.
• Ensure a seamless transition from sale to implementation.

Be a Market Leader

• Represent AvMed at industry events, professional associations, chambers of commerce, and community functions.
• Monitor healthcare industry trends, regulatory changes, funding innovations, and competitive market activity.
• Identify opportunities to expand broker relationships and increase market share.
• Provide leadership with marketplace intelligence and competitive insights.

What Makes You Successful

You are a relationship-focused sales professional who combines strong health insurance expertise with exceptional business development skills.

• Fully Insured Plans
• Level-Funded Solutions
• Self-Funded Programs
• Employer Benefits Strategies
• RFP and Procurement Processes
• Healthcare Industry Trends & Competitive Positioning

You know how to influence decisionmakers, solve business challenges, and position innovative healthcare solutions that deliver value to employers and employees alike.

Education

• Bachelor's degree and 7 years related experience (required) or
• HS grad and 11 years related experience. Related years of experience includes Business Acumen, Customer Relation, leadership, Health Insurance Industry, Employee Benefits, Sales Representative or related field. (required)
• Must obtain a L-HIL or L-LIFEHI within 90 days of hire.

Certification:

• Must obtain a Florida 2-40 Health Insurance License within 90 days of hire or the broader 2-15 Health & Life License.
• Valid Florida Driver's License required.

Experience

• Minimum 7 years of healthcare sales experience required.
• Commercial employer group sales experience required.
• Demonstrated success selling through brokers and consultants.
• Experience managing RFPs, ITNs, finalist presentations, negotiations, and implementations.
• Strong understanding of the Florida health insurance marketplace and competitive landscape.
• Established relationships with broker agencies and consulting firms highly preferred.

Why AvMed?

At AvMed, a division of Sentara Health, you'll join a mission-driven organization dedicated to improving the health and well-being of individuals and communities. You'll have the opportunity to work alongside industry experts, build meaningful relationships, and make a measurable impact on healthcare access and outcomes across Florida.

Keywords: Talroo- Health Plan, Large Group Sales , Health Insurance Sales, 215 License, Employee Benefits, Commercial Health Plans, Broker Relations, Consultant Relations, Group Medical Insurance ,Self-Funded Plans, Level-Funded Plans, Fully Insured Plans, RFP Management, ITN Management, Employer Healthcare, Benefits Consulting, Business Development, Territory Sales, Healthcare Sales Executive, Florida Health Insurance, Group Benefits, B2B Sales, Producer Relations, Health & Life License, Membership Growth, Strategic Sales ,Account Development