Sales Executive - Large Group- Remote in FL

Sentara Health; Miami (FL); Remote; USD 68,000 - 102,000; Full time

Benefits offered by this job

Medical insurance

Dental & vision

Paid time off

Life insurance

Tuition assistance

Job summary

AvMed, a division of Sentara Health, is seeking a Large Group Sales Executive to lead commercial health insurance sales across Tampa, Orlando, Central Florida and North Florida. You will develop broker relationships, manage full sales cycles, and present competitive employer-sponsored solutions to HR leaders and executives.

The role requires strong healthcare sales experience, broker channel expertise, and the ability to navigate complex bids (RFPs/ITNs).

Qualifications

• Minimum 4 years of healthcare sales experience.
• Commercial employer group sales experience.
• Proven success selling through brokers and consultants.
• Experience managing RFPs, ITNs, negotiations.
• Strong knowledge of the Florida health insurance marketplace.

Responsibilities

• Drive new business growth in employer groups.
• Cultivate broker, consultant, and employer relationships.
• Lead end-to-end sales cycles from prospecting to close.
• Present solutions to executives and HR leaders.
• Represent AvMed at industry events and in the broker community.

Skills

Healthcare sales

Broker relationships

RFP ITN management

Florida market knowledge

Strategic selling

Education

Associate degree

High School Diploma

Job description

City/State Doral, FL Work Shift First (Days) Overview: AvMed, a division of Sentara Health in the Florida Market, is looking to hire a Large Group Sales Executive / Commercial Health Insurance in the Tampa, Orlando & North Florida area. Territory: Tampa, Orlando, Central Florida & North Florida (Jacksonville) AvMed is seeking an experienced and results-driven Large Group Sales Executive to lead growth within Florida's commercial employer market. This is an exceptional opportunity for a top-performing health insurance sales professional who thrives on developing broker relationships, closing complex opportunities, and helping employers deliver high-quality healthcare solutions to their employees. We're looking for a strategic seller with deep expertise in group health insurance, broker distribution, and employer-sponsored benefits, who can confidently navigate sophisticated sales cycles while building long-term partnerships throughout the Florida market. If you have a proven track record of success selling to employer groups, strong market relationships, and a passion for driving growth, we want to hear from you.

Key Responsibilities

• Drive New Business Growth
  • Develop and execute a territory growth strategy focused on employer groups with 51+ eligible employees.
  • Cultivate relationships with brokers, consultants, and employer decisionmakers to drive profitable new business.
  • Manage the entire sales cycle from prospecting and qualification through proposal, negotiation, implementation, and close.
  • Identify and pursue opportunities through broker partners, direct prospecting, networking, and community engagement.
  • Consistently meet or exceed membership, revenue, and sales growth goals.
• Build Elite Broker Relationships
  • Serve as a trusted advisor to brokers, consultants, and strategic partners.
  • Conduct regular broker visits and agency meetings throughout the territory.
  • Educate broker partners on products, funding arrangements, network offerings, wellness programs, and value-added services.
  • Develop and execute joint business plans with key agencies and consulting firms.
  • Maintain strong visibility and influence within the Florida broker community.
• Lead Complex Sales Opportunities
  • Manage RFPs, ITNs, and finalist presentations from start to finish.
  • Collaborate with underwriting, implementation, client management, and operations teams to develop competitive solutions.
  • Present solutions to executives, HR leaders, CFOs, benefit committees, and other key stakeholders.
  • Negotiate plan offerings and pricing strategies within established guidelines.
  • Ensure a seamless transition from sale to implementation.
• Be a Market Leader
  • Represent AvMed at industry events, professional associations, chambers of commerce, and community functions.
  • Monitor healthcare industry trends, regulatory changes, funding innovations, and competitive market activity.
  • Identify opportunities to expand broker relationships and increase market share.
  • Provide leadership with marketplace intelligence and competitive insights.

What Makes You Successful

You are a relationship-focused sales professional who combines strong health insurance expertise with exceptional business development skills. You understand:

• Fully Insured Plans
• Level-Funded Solutions
• Self-Funded Programs
• Employer Benefits Strategies
• Broker & Consultant Distribution Channels
• RFP and Procurement Processes
• Healthcare Industry Trends & Competitive Positioning

You know how to influence decisionmakers, solve business challenges, and position innovative healthcare solutions that deliver value to employers and employees alike.

Education

Associate degree and 2 years of related experience required; OR High School Diploma and 4 years of related experience in lieu of degree.

Certification

Must obtain a Florida 2-40 Health Insurance License within 90 days of hire or the broader 2-15 Health & Life License. Valid Florida Driver's License required.

Experience

• Minimum 4 years of healthcare sales experience required.
• Commercial employer group sales experience required.
• Demonstrated success selling through brokers and consultants.
• Experience managing RFPs, ITNs, finalist presentations, negotiations, and implementations.
• Strong understanding of the Florida health insurance marketplace and competitive landscape.
• Established relationships with broker agencies and consulting firms highly preferred.

Why AvMed

At AvMed, a division of Sentara Health, you'll join a mission-driven organization dedicated to improving the health and well-being of individuals and communities. You'll have the opportunity to work alongside industry experts, build meaningful relationships, and make a measurable impact on healthcare access and outcomes across Florida.

Keywords

Talroo- Health Plan, Large Group Sales , Health Insurance Sales, 215 License, Employee Benefits, Commercial Health Plans, Broker Relations, Consultant Relations, Group Medical Insurance ,Self-Funded Plans, Level-Funded Plans, Fully Insured Plans, RFP Management, ITN Management, Employer Healthcare, Benefits Consulting, Business Development, Territory Sales, Healthcare Sales Executive, Florida Health Insurance, Group Benefits, B2B Sales, Producer Relations, Health & Life License, Membership Growth, Strategic Sales ,Account Development

Compensation & Benefits

We provide market-competitive compensation packages, inclusive of base pay, incentives, and benefits. The base pay range for full-time employment is $67,891.20 - $102,440.00 annually. Additional compensation may be available for this role, such as shift differentials, standby/on-call pay, shift premiums, extra-shift incentives, or bonus opportunities. Compensation within the range may vary based on qualifications, experience, location, market conditions, and business needs. Note: If an annual salary is posted, it is based on a full-time colleague working 2,080 hours annually.

Sentara offers a comprehensive benefits package, including medical, dental, vision, life and disability insurance; 401(k)/403(b) with employer match; paid time off (vacation, sick time, and holidays); paid parental and military leave; educational assistance or student loan repayment; and voluntary benefits.

• Medical, Dental, Vision plans
• Adoption, Fertility and Surrogacy Reimbursement up to $10,000
• Paid Time Off and Sick Leave
• Paid Parental & Family Caregiver Leave
• Emergency Backup Care
• Long-Term, Short-Term Disability, and Critical Illness plans
• Life Insurance
• 401k/403B with Employer Match
• Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
• Student Debt Pay Down – $10,000
• Pet Insurance
• Legal Resources Plan

Colleagues have the opportunity to earn an annual discretionary bonus if established system and employee eligibility criteria is met.

Equal Opportunity Employer

Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.

Contact & Location

In support of our mission “to improve health every day,” this is a tobacco-free environment. For positions that are available as remote work, Sentara Health employs associates in the following states: Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

Sentara Health is a Virginia and Northeastern North Carolina based not-for-profit integrated healthcare provider that has been in business for over 131 years. Offering hundreds of sites of care including 12 hospitals, PACE, home health, hospice, medical groups, imaging services, therapy, outpatient surgery centers, and an 858,000 member health plan. The people of the communities that we serve have nominated Sentara “Employer of Choice” for over ten years. U.S. News and World Report has recognized Sentara as having the Best Hospitals for 15+ years. Sentara offers professional development and a continued employment philosophy!