Sr. Product Marketing Manager, Sigma Apps

We Love AI Jobs; San Francisco (CA); On-site; USD 160,000 - 185,000; Full time

Benefits offered by this job

Stock options

Benefits package

Job summary

Sigma Computing is seeking a Sr. Product Marketing Manager for Sigma Apps to shape go-to-market narratives that resonate with both IT/data teams and business leaders.

You will drive positioning for no-code/low-code capabilities, AI-assisted workflows, and embedded analytics, partnering with Product, Engineering, and Sales to bring new features to market. You will craft market-ready messaging, competitive analyses, and field tools while producing customer case studies and thought leadership that

Qualifications

• 3+ years of product marketing in B2B enterprise software
• Ability to translate complex product capabilities into clear value narratives
• Experience creating sales enablement content used in the field
• Experience with win/loss analysis and customer interviews
• Data-driven mindset using pipeline metrics and feedback

Responsibilities

• Develop positioning and messaging for Sigma Apps and coordinate launches across teams
• Create sales enablement materials, competitive comparisons, and field-ready messaging
• Produce thought leadership content, customer case studies, and proof points
• Write and maintain battlecards and discovery question frameworks

Skills

Product marketing

Positioning & messaging

Go-to-market strategy

Sales enablement

Competitive analysis

Win/loss analysis

Customer interviews

Pipeline metrics

Job description

# Sr. Product Marketing Manager, Sigma AppsSigmaSan Francisco, CAFull-time$160,000 – $185,000 / yearUpload your resume once and Scout applies for youApply with ScoutShare this job:LinkedInXSave imageYou’ll shape the go-to-market strategy and messaging for Sigma Apps, translating application development capabilities into clear stories for technical and business buyers. The role works across Product, Engineering, Sales, and Marketing on launches, sales materials, competitive analysis, and customer proof points.* Permanent* On-site* 3+ years### Skills and expertiseProduct marketingPositioning and messagingGo-to-market strategySales enablementCompetitive analysisWin/loss analysisCustomer interviewsPipeline metrics### Key responsibilities* Develop positioning and messaging for Sigma Apps and coordinate launches with cross-functional teams.* Create sales enablement materials, competitive comparisons, and field-ready messaging based on buyer insights.* Produce thought leadership, customer case studies, and proof points demonstrating Sigma Apps’ business impact.## How this job comparesCompared with 156 open senior marketing jobs on October 10, 2026.Pay: This job pays $160K to $185K a year. The 84 open senior marketing jobs that publish US pay start at $155K on average, so this job starts in line with them.Similar open jobs: We Love AI Jobs lists 156 open senior marketing jobs at 97 companies.Remote work: This job is on site. 29 of the 156 senior marketing jobs (19%) are remote.AI in this role: Medium. The role uses AI tools and works with AI systems as a regular part of the job. The role markets AI-assisted workflows and AI-powered apps and agents, and works closely with Product and Engineering on the Sigma Apps roadmap. It focuses on messaging and go-to-market work rather than building AI systems.## Full descriptionAbout the roleEvery enterprise is racing to build AI-powered apps and agents but speed without the right runtime creates chaos, not transformation. Sigma is the AI Runtime Environment that makes those apps governable, scalable, and real, and the Sr. PMM, Sigma Apps will play a critical role in developing and executing the go-to-market narrative and strategy for Sigma Apps.This role requires someone who understands both sides of the enterprise software conversation: the IT leaders and data engineers who evaluate and govern application infrastructure, and the line-of-business owners who care about outcomes, speed, and usability. You'll translate Sigma's application development capabilities into stories that resonate with both and create the materials the sales team needs to tell those stories in the field.What you'll do• Develop and maintain positioning and messaging for Sigma Apps including no-code app building, AI-assisted workflow automation, embedded analytics, and apps built with external coding agents working closely with the Director of Product Marketing, Apps and the Product team.• Support new feature launches and capability expansions, coordinating across product, design, marketing, and sales to bring new capabilities to market clearly and effectively.• Work closely with Product and Engineering to deeply understand and influence the Sigma Apps roadmap bringing market, customer, and competitive insights that help shape and prioritize it.• Partner with sales reps and the Enablement team to understand what's working in the field and use those insights to sharpen messaging, update battlecards, and improve enablement materials.• Partner with the Enablement team to build and maintain sales enablement content solution briefs, pitch decks, use case guides, competitive comparisons, and discovery question frameworks that help the field confidently sell Sigma Apps• Build and maintain competitive analysis and battlecards for the no-code/low-code, embedded analytics, and enterprise application development space.• Write and contribute to thought leadership content, blog posts, and customer-facing collateral that educate the market on Sigma's App vision.• Develop customer-facing case studies and proof points that demonstrate the business impact of building with Sigma Apps.What we're looking for• 3+ years of product marketing experience in B2B enterprise software, with a preference for experience in enterprise application software or application development tools.• Working knowledge of the enterprise application development landscape including how IT, data engineering, and operations teams evaluate and procure platforms.• Ability to translate complex product capabilities into clear, compelling value narratives that resonate with both technical and business buyers.• Strong skills in creating sales enablement content you know what reps actually use in the field, and you create materials that reflect real buyer conversations.• Experience with win/loss analysis, customer interviews, and translating buyer insights into sharper messaging.• A data-driven mindset you use win/loss data, pipeline metrics, and customer feedback to continuously improve your work.• Familiarity with the cloud data platform, BI, or analytics ecosystem is a plus.• Comfort operating in a fast-paced, high-growth startup environment where priorities can shift quickly.Additional Job detailsThe base salary range for this position is $160k - $185k annually.Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options, as well as a comprehensive benefits package.About us:Sigma is the AI Apps and agentic analytics platform built on the cloud data warehouse. Business and technical teams use Sigma to explore live data, build intelligent applications, and automate critical workflows all without moving data or breaking governance. Sigma supports a spreadsheet interface, SQL, Python, and native AI in a single governed workspace, giving every team the speed to act and IT the control to scale. Sigma is trusted by more than 2,000 customers, including AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase.