(Sr) Product Marketing Manager - SiC (m/f/d)

Nexperia; Germany (OH); On-site; USD 102,762 - 148,435; Full time

Benefits offered by this job

Flexible working hours

Overtime reduction for work-life-balan

Competitive salary

Training courses and career dev

Retirement provisions

Travel allowance for HVV ticket

Company events

Employee discounts

Job summary

Nexperia is seeking a senior Product Marketing Manager for SiC. You will own the SiC portfolio from concept to lifecycle, shape roadmaps, define pricing, and drive cross-functional initiatives to hit revenue targets.

The role requires strong analytical skills, excellent communication, and a customer-focused mindset, with travel 10–15% internationally.

Qualifications

• Master’s degree in Electrical Engineering, Semiconductor Physics or related field.
• 7+ years in product marketing/management or similar semiconductor role.
• Strong knowledge of power semiconductors, SiC desirable.
• Ability to develop business cases and drive portfolio growth.
• Fluent English (written and spoken).

Responsibilities

• Own the SiC product portfolio across its lifecycle, including positioning and pricing.
• Define and drive the SiC product roadmap with cross-functional teams.
• Develop global portfolio strategy and long-term planning.
• Lead NPI activities and drive market adoption.
• Translate market requirements into actionable product strategies.

Skills

Product marketing

Cross-functional leadership

Analytical thinking

Communication skills

Presentation skills

Entrepreneurial mindset

Stakeholder influence

Travel readiness

English fluency

Education

Master's degree in Electrical Engineering or Semiconductor Physics

Job description

## (Sr) Product Marketing Manager - SiC (m/f/d)Applylocations: Hamburg: Catania: Munichtime type: Full timeposted on: Posted Todayjob requisition id: R-20015219**About the role**Nexperia is a global leader in essential semiconductors, enabling a sustainable future through innovation in automotive, industrial, mobile and consumer applications. As we continue to expand our Silicon Carbide (SiC) portfolio, we are looking for an experienced **(Sr)** **Product Marketing Manager (m/f/d)** to drive business growth, product strategy and market success across our SiC product portfolio.This is a highly visible, international role where you will shape the future direction of our SiC business, working closely with R&D, operations, sales, quality and marketing teams to deliver innovative products and profitable growth## What you will do* Own and manage the SiC product portfolio throughout the entire product lifecycle, including product positioning, specification definition, quality requirements and pricing strategy.* Define and drive the SiC product roadmap, identifying opportunities for innovation, optimisation and business growth.* Develop and execute the global SiC product strategy and long-term portfolio planning.* Deliver annual revenue and margin targets by driving cross-functional initiatives and ensuring successful execution of business plans.* Lead New Product Introduction (NPI) activities to achieve business case objectives and accelerate market adoption.* Own business case development, execution and fulfilment throughout the product lifecycle.* Conduct market intelligence activities, including competitor benchmarking, technology trend monitoring and application analysis.* Act as the key interface between product marketing, development, operations, quality, sales and other Business Group stakeholders.* Support customer engagement activities and translate market requirements into actionable product strategies## What you will need* Master's degree in Electrical Engineering, Semiconductor Physics or a related technical discipline.* At least 7 years of experience in product marketing, product management or a similar commercial semiconductor role.* Strong knowledge of power semiconductors, with experience in SiC, power electronics or related applications being highly desirable.* Understanding of electronic hardware systems and customer application requirements.* Demonstrated ability to develop business cases and drive product portfolio growth.* Strong analytical and structured problem-solving skills.* Excellent communication, influencing and presentation skills.* Entrepreneurial mindset with a strong customer focus and commercial awareness.* Experience leading cross-functional projects and influencing stakeholders in a matrix organisation.* Ability to work effectively across international and multicultural teams.* Fluent English language skills, both written and spoken.* Willingness to travel internationally (approximately 10–15%).## Why work for us?* Flexible working hours and possibility of overtime reduction to maintain a Work-Life-Balance* Unlimited employment contract with a competitive salary and supplementary voluntary employee benefits* A wide variety of training courses and career development options* Numerous further benefits, such as retirement provisions, travel allowance for the HVV public transport ticket, company events, sports and leisure activities, employee discounts and even more**Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright material and the word Nexperia is a registered trademark.****D&I Statement**As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.### About Us**Nexperia** is a world-class company in semiconductor development and in-house production. A proven global player with an entrepreneurial mentality. At our core is an 12,000+ strong international network with a singular focus. Built on passion and commitment to our work, belief in our goals and a drive to succeed regardless of the challenges we face. We support, reward and challenge individuals equally, in a dynamic and energetic environment.