Sr. Product Marketing Manager, Premium Growth (Fully Remote)

LinkedIn; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

LinkedIn is seeking a growth product marketer to re-imagine go-to-market campaigns for LinkedIn Premium. You will shape the subscription acquisition funnel across marketing channels and product touchpoints, driving lifecycle marketing and experimentation.

Responsibilities include developing high-impact growth strategies, owning GTM planning for products and offers, and collaborating with cross-functional teams to orchestrate multi-channel campaigns and A/B tests across the user journey.

Qualifications

• 7+ years of growth or product marketing experience at a tech company.
• Deep experience with AB testing, multi-variant experiments, and omni-channel campaigns.
• Strong business acumen and excellent written and verbal communication.

Responsibilities

• Develop growth and lifecycle marketing strategies for LinkedIn Premium.
• Own go-to-market planning and execution for products, features, and offers.
• Collaborate with cross-functional teams to orchestrate multi-channel campaigns and test variations.

Skills

Growth marketing

Product marketing

A/B testing

Omni-channel campaigns

Cross-functional collaboration

Communication

Job description

• We're looking for a growth product marketer to re-imagine go-to-market campaigns for LinkedIn Premium.
• You'll shape the subscription acquisition funnel across marketing channels and product touchpoints.

Responsibilities:

• Develop high-impact growth and lifecycle marketing strategies for LinkedIn Premium.
• Own go-to-market planning and execution for products, features, and offers.
• Collaborate with cross-functional teams to orchestrate multi-channel campaigns and A/B tests.

Qualifications:

• 7+ years of experience in growth or product marketing at a technology company.
• Deep experience in A/B testing, multi-variant experimentation, and omni-channel campaign management.
• Strong business acumen and excellent communication skills.

LinkedIn

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. The company invests in employee growth and fosters a culture of trust, care, inclusion, and fun.