Senior Lifecycle Marketing Lead — Remote

LinkedIn; Sunnyvale (CA); Hybrid; USD 125,000 - 195,000; Full time

Job summary

LinkedIn is seeking a Sr. Lifecycle Marketing Manager to join the Ads Growth Marketing team.

This role supports growth and retention of LinkedIn Ads customers through education and targeted campaigns across multiple channels, with remote or hybrid options available. The ideal candidate has 7+ years in lifecycle marketing and a BA/BS, with experience collaborating with Sales and Sales Operations to align strategy, messaging, and measurable outcomes.

Qualifications

• 7+ years of lifecycle marketing or customer engagement.
• 7+ years building and managing marketing campaigns delivered via digital channels including email and LinkedIn Ads.
• 3+ years partnering with Sales and Sales Operations to develop shared motions, messaging and metrics.
• BA/BS Degree or equivalent experience.

Responsibilities

• Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels.
• Design trigger-based campaigns that provide insights and recommendations to LinkedIn Ads customers at the right times, at scale.
• Partner with Sales and Sales Operations to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes.
• Develop and implement campaign strategy (objective, audience, message, channel) and launch across channels.
• Measure and optimize Lifecycle Marketing impact by defining KPIs and analyzing performance.
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders.

Skills

Lifecycle Marketing

Campaign Design

Cross-Functional Collaboration

Communication

Education

BA/BS Degree or equivalent

Job description

LinkedIn is seeking a Sr. Lifecycle Marketing Manager to join the Ads Growth Marketing team.

This role supports growth and retention of LinkedIn Ads customers through education and targeted campaigns across multiple channels, with remote or hybrid options available. The ideal candidate has 7+ years in lifecycle marketing and a BA/BS, with experience collaborating with Sales and Sales Operations to align strategy, messaging, and measurable outcomes.