Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

LinkedIn; Sunnyvale (CA); Hybride; USD 125 000 - 195 000; Plein temps

Résumé du poste

LinkedIn is seeking a Sr. Lifecycle Marketing Manager to join the Ads Growth Marketing team.

This role supports growth and retention of LinkedIn Ads customers through education and targeted campaigns across multiple channels, with remote or hybrid options available. The ideal candidate has 7+ years in lifecycle marketing and a BA/BS, with experience collaborating with Sales and Sales Operations to align strategy, messaging, and measurable outcomes.

Qualifications

• 7+ years of lifecycle marketing or customer engagement.
• 7+ years building and managing marketing campaigns delivered via digital channels including email and LinkedIn Ads.
• 3+ years partnering with Sales and Sales Operations to develop shared motions, messaging and metrics.
• BA/BS Degree or equivalent experience.

Responsabilités

• Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels.
• Design trigger-based campaigns that provide insights and recommendations to LinkedIn Ads customers at the right times, at scale.
• Partner with Sales and Sales Operations to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes.
• Develop and implement campaign strategy (objective, audience, message, channel) and launch across channels.
• Measure and optimize Lifecycle Marketing impact by defining KPIs and analyzing performance.
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders.

Connaissances

Lifecycle Marketing

Campaign Design

Cross-Functional Collaboration

Communication

Formation

BA/BS Degree or equivalent

Description du poste

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval.

We are seeking qualified candidates for the role of Sr. Lifecycle Marketing Manager as part of our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn Ads. In this role, you’ll define and implement strategies to grow and retain existing LinkedIn Ads customers via targeted Marketing campaigns through multiple Marketing channels.

Responsibilities

• Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels
• Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale
• Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes
• Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels.
• Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders

Qualifications

Basic Qualifications

• 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles
• 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads
• 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics
• BA/BS Degree or equivalent experience

Preferred Qualifications

• Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies
• Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads
• Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation
• Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization
• Passion for customer education and retention, with a creative mindset for delivering value at scale
• Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention
• Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales
• High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams

Suggested Skills

• Communication
• Business Acumen
• Cross Functional Collaboration
• Campaign Design & Operations
• Influence for Impact

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

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