Sr. Product Marketing Manager, New Business Line

Wealthfront; United States; Remote; USD 150,000 - 175,000; Full time

Job summary

An established industry player is seeking a dynamic Sr. Product Marketing Manager to drive the launch and growth of innovative financial products. This role requires a blend of strategic thinking, analytical skills, and creativity to craft compelling narratives and execute go-to-market strategies. You will collaborate with cross-functional teams to shape product positioning and distribution strategies, while also leading performance recaps with executive leadership. This is a unique opportunity to make a significant impact in a company committed to transforming the financial landscape for individuals, leveraging modern technology to create accessible and effective financial solutions.

Benefits

Medical Insurance

Vision Insurance

Dental Insurance

401K Plan

Generous Time Off

Parental Leave

Wellness Reimbursements

Professional Development

Employee Investing Discount

Qualifications

• 5+ years in consumer product marketing with tech/startup experience.
• Strong communication, presentation, and writing skills required.

Responsibilities

• Craft strategies to bring new products to market and develop positioning.
• Partner with teams to create a product roadmap that meets customer needs.

Skills

Consumer Product Marketing

Communication Skills

Strategic Thinking

Data-Driven Mindset

Storytelling

Analytical Skills

Education

Bachelor's Degree or Higher

Job description

Wealthfront is looking for an experienced Sr. Product Marketing Manager to launch and grow a new business line. As the newest member of the growing Marketing org at Wealthfront, you’ll help shape a world-class Product Marketing team while diving deep into customer insights, crafting product narratives, leading go-to-market efforts, and identifying new growth opportunities. You’ll work closely with partners across the company, in Product, Engineering, Design, Insights, and others.

Product Marketing at Wealthfront

The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators.

This is an ideal opportunity for a product marketer looking to make a big impact. Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.

Responsibilities:

• Craft and execute strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth.
• Develop positioning, audience, and distribution strategies for new and existing products.
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against.
• Be a key liaison with external agencies and creative teams in bringing marketing briefs and strategies to life, ensuring consistent messaging across channels.
• Be a voracious consumer of culture and help highlight trends that can inform our creative strategy.
• Lead business performance recaps and findings with executive leadership team.
• Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect.

Qualifications:

• 5+ years in consumer product marketing, with technology and/or startup experience.
• Passionate storyteller with strong communication, presentation, and writing skills.
• Strategic thinker who equally values creativity and marketing effectiveness.
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives.
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
• A low-ego leader with a willingness to get into the details and a tendency to make others around them successful.
• Personal finance knowledge and experience is a big bonus, but not required.
• Bachelor's degree or higher.

Estimated annual salary range: $150,000 - $175,000 USD plus Equity. Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!

About Wealthfront

Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money.

We started with the ambition to transform the investment advisory business. By automating strategies typically reserved for the wealthy, we unlocked access to high-quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients turn their savings into long-term wealth.